Dr. Apple Will See You Now

Friday, February 24th, 2017

Apple has been defined by consumer product innovations such as transforming mobile phones from calling devices into data centers. But you won't find Apple's future in an Apple store. You'll need to visit a hospital like Johns Hopkins Medicine. At Johns Hopkins, physicians provide epilepsy patients with Apple Watches to track ...

How a Brand Shares Its Culture through Visual Storytelling

Wednesday, July 24th, 2013

A journalist recently asked me whether all brands should be on Pinterest. My reply: brands need visual storytelling strategies -- which may indeed involve a presence on Pinterest. I recently created for agency iCrossing a visual storytelling strategy that focuses on bringing to life iCrossing's corporate culture. You may find ...

Apple Causes Panic in the First World

Friday, September 21st, 2012

Apple is such a well-oiled machine that a rare misstep by one of the world's most admired brands is front-page news. Consider Page 1 of the September 21 The Wall Street Journal: "Apple Makes a Wrong Turn as Users Blast Map Switch," reports the WSJ breathlessly alongside an article about ...

NFL magazine: fumble or first down?

Sunday, February 5th, 2012

What publication do you read for in-depth coverage of the Super Bowl? Sports Illustrated or ESPN online, perhaps? If the National Football League has its way, your future choice will be NFL magazine, a recently launched publication covering all things NFL. By issuing its own official magazine, the NFL becomes ...

Where were you when Steve Jobs died?

Thursday, October 6th, 2011

Where were you when Steve Jobs died, and how did you hear the news? I was snacking on pot stickers with my family at my sister-in-law's apartment last night when I noticed my Facebook status feed exploding with reports about the death of Steve Jobs -- news reported by citizen journalists ...

Will the Apple brand become more open without Steve Jobs?

Thursday, August 25th, 2011

Where is the Apple brand headed in the aftermath of Steve Jobs's resignation as CEO? It's a significant question for one of the world's most valuable companies (depending on the daily ups and downs of the stock market.) Steve Jobs is more than the face of the Apple brand -- he ...

Are you acting like a digital steward or a fool?

Thursday, June 30th, 2011

Want to be a good digital steward? Teach yourself and your children digital literacy and manners. That’s my reaction to a new Retrevo study on the lifestyle habits of digitally connected parents that Jennifer Jacobson of Retrevo kindly shared with me. The report says a lot about how moms and dads try ...

Do you suffer from smart phone disease?

Thursday, September 2nd, 2010

I recently came across a CNN article that urges, "Be polite and put your smart phone down." The article was sobering because it reminded me of the many ways I have allowed my smart phone (a 3G iPhone) to worm its way into my personal life like a virus -- ...

iPhones, beer, & body products discussed at ad:tech Chicago

Tuesday, September 1st, 2009

This blog post comes to you live from ad:tech Chicago 2009.  On September 1, my Razorfish colleague Patrick Moorhead discusses integrating mobility and advertising with Kim Luegers of DraftFCB and Michael Chang of Greystripe.  The session is moderated by Zaw Thet, 4INFO.

Multitouch technologies taking Razorfish by storm

Tuesday, June 16th, 2009

Multitouch technologies like Microsoft Surface are taking Razorfish by storm.  Encouraged by the popularity of Wii and the iPhone, Razorfish user experience designers are creating new ways for people to communicate with applications on devices through body gestures like a simple tap of a screen.  As my colleague Garrick Schmitt ...