How to Be a Market Maker

Friday, February 8th, 2013

Steve Jobs is like the Beatles: we admire them, but how many of marketers believe we can change the world like they did? Well, my newly published white paper, How to Be a Market Maker, shows you how you can inject the spirit of great leaders like Steve Jobs into ...

NFL magazine: fumble or first down?

Sunday, February 5th, 2012

What publication do you read for in-depth coverage of the Super Bowl? Sports Illustrated or ESPN online, perhaps? If the National Football League has its way, your future choice will be NFL magazine, a recently launched publication covering all things NFL. By issuing its own official magazine, the NFL becomes ...

Jeff Bezos: the king of content

Wednesday, December 28th, 2011

Jeff Bezos wants Earth's biggest online retailer to become the world's mightiest content publisher and distributor.  In a recent interview with Steven Levy of Wired, Bezos shared how Amazon is creating a web content powerhouse through an a three-pronged, interlocking approach that encompasses the Kindle, Amazon Web Services, and publishing ...

“Do or Die”: tough medicine for the CMO

Monday, December 19th, 2011

Marketers need to shift their focus from saying things about their brands to creating great products and experiences that will make people love their brands. That's what Clark Kokich believes. Clark, chairman of Razorfish, is the author of Do or Die, a new book that challenges marketers to rethink the way ...

The case against the Apple iPhone 4S

Wednesday, October 5th, 2011

Should you upgrade for an iPhone 4S? It’s certainly tempting – but my family can’t afford to upgrade each time a new Apple product hits the market, especially if we’re going to make room in our budget for my purchase of Pink Floyd Immersion box sets. To guide our decision ...

Will the Apple brand become more open without Steve Jobs?

Thursday, August 25th, 2011

Where is the Apple brand headed in the aftermath of Steve Jobs's resignation as CEO? It's a significant question for one of the world's most valuable companies (depending on the daily ups and downs of the stock market.) Steve Jobs is more than the face of the Apple brand -- he ...

Are you acting like a digital steward or a fool?

Thursday, June 30th, 2011

Want to be a good digital steward? Teach yourself and your children digital literacy and manners. That’s my reaction to a new Retrevo study on the lifestyle habits of digitally connected parents that Jennifer Jacobson of Retrevo kindly shared with me. The report says a lot about how moms and dads try ...

iPad could unleash creativity

Thursday, January 28th, 2010

The unveiling of the Apple iPad has inspired much commentary among my Razorfish colleagues.  I've read tongue-in-cheek reactions from Amnesia Razorfish.  Domenic Venuto, head of the Razorfish media/entertainment practice in New York, has discussed the iPad's implications for the publishing industry in a MediaPost article.  And emerging media director Jeremy ...