Jay-Z Writes New Rules for Music Millionaires

Thursday, July 11th, 2013

Jay-Z says he's writing new rules. But for whom? The multi-millionaire rapper created a firestorm of PR by launching an innovative deal with Samsung to distribute 1 million copies of his new Magna Carta Holy Grail album through a special app exclusively on Samsung phones before the album went on sale ...

The Passion of Mark Zuckerberg: A Conversation with Ekaterina Walter

Tuesday, January 15th, 2013

Mark Zuckerberg has captured the attention of the entire world, as he proved once again with today's market-moving, stop-what-you're-doing-and-pay-attention announcement about the launch of Facebook Graph Search. He is, of course, famous and infamous -- the symbol for a social media phenomenon that has revolutionized the way we live but ...

Social Business for the CEO

Tuesday, June 12th, 2012

How do you talk with CEOs about social media? Speak the language of social business.  A new book by Dion Hinchcliffe and Peter Kim, Social Business by Design: Transformative Social Business Strategies for the Connected Company, will teach you how. Social Business by Design shows how social media can have far-reaching ...

New Intel site challenges assumptions about how we shop

Friday, August 20th, 2010

An Intel Core Processor isn't the sort of product a consumer can test drive before buying -- or is it? As described in Brandweek, my employer Razorfish recently launched for Intel a new website that makes it possible for consumers to learn more about Intel Core processors -- not through a ...

Razorfish report dispels social myths

Monday, July 13th, 2009

If you're trying to build a brand through social media or influencers, chances are you've experienced a steep learning curve.  Well, don't feel so bad -- you have plenty of company according to a new report launched by my employer Razorfish. According to Fluent: The Razorfish Social Influence Marketing Report, companies ...

MillerCoors: a bold product launch in a recession

Monday, April 27th, 2009

Recently Christine Overby and Shar VanBoskirk of Forrester Research speculated that a recession is the best time to innovate -- a theme of the 2009 Razorfish Client Summit and a position taken by BusinessWeek and WIRED.  MillerCoors is the latest example of a company that proves the point.  Rather than ...

Think Social Influence Marketing and innovation during the recession

Tuesday, February 10th, 2009

According to a new survey by the Association of National Advertisers (ANA), 77 percent of marketers will reduce their advertising campaign media budgets. The ANA isn't the only organization forecasting bad news for the marketing industry.  Forrester Research recently predicted that marketing budgets will see typical decreases of 15-to-25 percent as ...

Intel, Razorfish launch Digital Drag Race

Wednesday, November 19th, 2008

How do you make a computer microprocessor cool? Intel and my employer Razorfish tackled that challenge November 17 at Dog Patch Studios in San Francisco with the public launch of Intel's new Core i7 microprocessor -- which is the most significant update to the engine that runs your personal computer since ...