Tag Archives: Intel

Jay-Z Writes New Rules for Music Millionaires

Jay-Z says he’s writing new rules. But for whom? The multi-millionaire rapper created a firestorm of PR by launching an innovative deal with Samsung to distribute 1 million copies of his new Magna Carta Holy Grail album through a special … Continue reading

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The Passion of Mark Zuckerberg: A Conversation with Ekaterina Walter

Mark Zuckerberg has captured the attention of the entire world, as he proved once again with today’s market-moving, stop-what-you’re-doing-and-pay-attention announcement about the launch of Facebook Graph Search. He is, of course, famous and infamous — the symbol for a social … Continue reading

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Social Business for the CEO

How do you talk with CEOs about social media? Speak the language of social business.  A new book by Dion Hinchcliffe and Peter Kim, Social Business by Design: Transformative Social Business Strategies for the Connected Company, will teach you how. … Continue reading

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New Intel site challenges assumptions about how we shop

An Intel Core Processor isn’t the sort of product a consumer can test drive before buying — or is it? As described in Brandweek, my employer Razorfish recently launched for Intel a new website that makes it possible for consumers … Continue reading

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Razorfish report dispels social myths

If you’re trying to build a brand through social media or influencers, chances are you’ve experienced a steep learning curve.  Well, don’t feel so bad — you have plenty of company according to a new report launched by my employer … Continue reading

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MillerCoors: a bold product launch in a recession

Recently Christine Overby and Shar VanBoskirk of Forrester Research speculated that a recession is the best time to innovate — a theme of the 2009 Razorfish Client Summit and a position taken by BusinessWeek and WIRED.  MillerCoors is the latest … Continue reading

Posted in Design, Digital, Marketing | Tagged , , , , | 1 Comment

Think Social Influence Marketing and innovation during the recession

According to a new survey by the Association of National Advertisers (ANA), 77 percent of marketers will reduce their advertising campaign media budgets. The ANA isn’t the only organization forecasting bad news for the marketing industry.  Forrester Research recently predicted … Continue reading

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Intel, Razorfish launch Digital Drag Race

How do you make a computer microprocessor cool? Intel and my employer Razorfish tackled that challenge November 17 at Dog Patch Studios in San Francisco with the public launch of Intel’s new Core i7 microprocessor — which is the most … Continue reading

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