5 Marketing Lessons from the 121212 Concert for Sandy Relief

Tuesday, December 18th, 2012

Rock concerts for causes have come a long way since George Harrison and Ravi Shankar organized the Concert for Bangladesh in 1971 and raised $250,000 to help refugees in war-torn Bangladesh. The Concert for Bangladesh was an untelevised rock show (actually two of them) witnessed by 40,000 people in Madison ...

It’s Time for a Digital Intervention

Monday, August 27th, 2012

Take control of digital technology before the digital world takes control of you. That's a key message of a July 16 Newsweek article by Tony Dokoupil, "iCrazy," as well as an August 6 Forbes article by Kashmir Hill, "Beware, Tech Abandoners," both of which warn that excessive use of digital is ...

Why Your Brand Belongs on Instagram

Thursday, July 19th, 2012

Pinterest has become the go-to site for brands to tell their stories visually. But if your audience uses mobile devices, your brand belongs on Instagram, too. A new point of view, The CMO's Guide to Instagram: Why Brands Must Be Visual to Gain Visibility, tells senior marketers how and why ...

Photobomb your brand

Friday, May 4th, 2012

Have you photobombed your brand lately? At the recently conducted Social Media Strategies Summit in Chicago, social media superstars Ramon De Leon, the marketing mind of a six-store Domino's Pizza franchise in Chicago, and Jessica Gioglio of Dunkin’ Donuts both showed how and why you should photobomb – or share your ...