Tag Archives: Instagram

Content Master: The Morton Arboretum

As the leaves of autumn give way to the bare branches of winter, the Morton Arboretum is a place of both refuge and inspiration. The preserve west of Chicago has a well-deserved reputation as a destination for hiking and bicycling amid … Continue reading

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When Brands Mess with Our Emotions

Jess Goulart of BTRtoday recently asked me how I think branding has changed over the years. I told her that although businesses are sharing their brand stories in more inventive ways than ever before, some of the traditional elements of a … Continue reading

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Buy Buttons Try to Make Holiday Shopping Convenient

The holiday shopping season has become anything but seasonal. Brands ranging from Amazon to Target are offering Black Friday sales well in advance of Black Friday. And the development of buy buttons on platforms such as Instagram and Pinterest has … Continue reading

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How Musician Alison Goldfrapp Creates Social Media Mystique

Recently, I was talking with a director about how artists use social media. He vowed never to use it. “Lifting the veil to your private life ruins the artist’s mystique,” he said. And he has a point. Sharing on social … Continue reading

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Welcome to a New Era of Convenience Shopping

Buy buttons are taking convenience shopping to a whole new level. In recent weeks, Instagram and Pinterest announced new buy button features that make it easy for consumers to purchase goods and services directly from their apps. Facebook, which began … Continue reading

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Jermaine Dupri Wants to Save R&B with New Jagged Edge Album

If you want to get a rise out of music legend Jermaine Dupri, ask him about the new Jagged Edge album, J.E. Heartbreak II. Dropping October 27, J.E. Heartbreak II reunites Dupri with the group he signed to his So … Continue reading

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Selling Elvis in the Age of Instagram

Image source: Vegas.com Elvis never left the building after all. Seventeen years after his death, Elvis Presley remains one of the most lucrative names in show business. According to Forbes, he is the second wealthiest deceased celebrity, earning $55 million … Continue reading

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Email and Referral Marketing: The Workhorse and Dark Horse for Customer Acquisition

Digital long ago established itself as a channel for brand building and direct marketing. But what are the most popular digital tools for acquiring customers? According to my newly published report for Gigaom Research, the unsexy tactic of email marketing is … Continue reading

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Lady Gaga Gives Her Fans a Visual Hashtag with “Applause”

With the release of her new single, “Applause,” Lady Gaga has served a visual feast to the news media. On August 12 she conspicuously wore Kabuki-inspired face paint while making the rounds in Los Angeles to promote the first single … Continue reading

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How a Brand Shares Its Culture through Visual Storytelling

A journalist recently asked me whether all brands should be on Pinterest. My reply: brands need visual storytelling strategies — which may indeed involve a presence on Pinterest. I recently created for agency iCrossing a visual storytelling strategy that focuses … Continue reading

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