Rihanna and Samsung Create an “Anti” Moment

Sunday, January 31st, 2016

Rihanna's Anti went platinum in 15 hours. But before you think, "albums are back!" bear in mind a big caveat: Samsung bought one million copies of the album and gave them away. For Rihanna and Samsung, Anti going platinum is not about record sales -- it's about creating a moment ...

Three Questions Your Thought Leadership Strategy Should Always Answer

Thursday, September 5th, 2013

Joe Pulizzi of the Content Marketing Institute recently took companies to task in an assessment of branded content that he published on LinkedIn. "The majority of content produced by brands through blog posts, enewsletters, social media posts, print magazines and webinars is flat out awful," he wrote, noting that nine out ...

How a Brand Shares Its Culture through Visual Storytelling

Wednesday, July 24th, 2013

A journalist recently asked me whether all brands should be on Pinterest. My reply: brands need visual storytelling strategies -- which may indeed involve a presence on Pinterest. I recently created for agency iCrossing a visual storytelling strategy that focuses on bringing to life iCrossing's corporate culture. You may find ...

The Innovative Sound of AM & Shawn Lee

Tuesday, May 7th, 2013

The rock and pop music industry is alive and well. The business of music as we once knew it might be dead, but musicians continue to thrive and innovate -- if you'll let them. Case in point: today AM & Shawn Lee released La Musique Numerique, a striking blend of ...

The Art of Co-Branding

Tuesday, May 7th, 2013

On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding  -- or sharing your own brand with an outside brand -- is an increasingly popular way for celebrities like Justin Timberlake and major corporations ...

Daria Musk and Google+: The Making of a Rock Star

Thursday, February 14th, 2013

Musician Daria Musk has famously built a career through Google+. She's part of the emerging generation of artists whose success hinges on social media. Instead of simply building brand awareness with social media (which is standard operating procedure for savvy artists now), she's cannily relied on Google+ to perform concerts, ...

The CMO’s Guide to Facebook Graph Search

Thursday, January 24th, 2013

  Where does the hype end and the analysis begin with Facebook Graph Search? One answer: The CMO's Guide to Facebook Graph Search, published January 24 by three of my iCrossing colleagues, Ashmi Dang, Amanda Peters, and Doug Platts. According to the PoV, marketers need to get more focused on generating closer ...

How CMOs Can Succeed with Mobile Marketing

Monday, January 14th, 2013

Good news for mobile marketers: U.S. mobile ad spending far exceeded expectations and grew by 180 percent in the United States alone in 2012. The growth of mobile advertising is a timely development in light of today's news about the publication of Mobile Marketing: An Hour a Day, co-authored by ...

Real-Time Marketing Gets Real

Tuesday, November 13th, 2012

Only marketers who understand how to interact with the always-on consumer in real time will succeed. That's the premise of a new book written by my iCrossing colleague Rob Garner, Search and Social: The Definitive Guide to Real-Time Content Marketing. Search and Social is the primary resource for helping CMOs ...

PSFK Challenges Brands to Do Good

Monday, November 5th, 2012

On November 1, I was honored to appear onstage with Jermaine Dupri at the PSFK  Conference San Francisco 2012, where we discussed how Dupri's Global 14 social networking site brings community back to social media. The entire conference featured designers, creative thinkers, and marketers who shared innovative ways to operate ...