7 Ways to Make a Content Junkie Cry

Friday, June 20th, 2014

I am a content junkie. I read, watch, and listen to anything. The New Yorker, Vice, Rolling Stone, my daughter's Instagrams, or Vine selfies from people I don’t even know: everything is fair game to be consumed at my all-you-can-eat content buffet. I even check my Facebook and LinkedIn feeds before ...

The Long, Strange Trip of the Ron Burgundy Brand

Monday, January 20th, 2014

What to make of Anchorman 2: The Legend Continues? The sequel to the popular 2004 Anchorman comedy dominated the cultural landscape months before the movie opened December 18 thanks to an inventive marketing campaign. However, after "changing the way movies are marketed" (in the words of Adweek's Chris Heine) through original ...

How Internet Pranksters Such as Elan Gale and Randy Liedtke Take Advantage of Our “Me, Too, Me, First” Culture

Friday, December 6th, 2013

Truth is the first casualty in the digital war for attention. Throughout 2013, a rash of hoaxes perpetuated online have reminded us of the fragile nature of credibility in the digital world. So many attention-grubbing pranksters have hijacked digital media that CNN has declared 2013 as the year of the hoax. ...

Lady Gaga Gives Her Fans a Visual Hashtag with “Applause”

Wednesday, August 14th, 2013

With the release of her new single, "Applause," Lady Gaga has served a visual feast to the news media. On August 12 she conspicuously wore Kabuki-inspired face paint while making the rounds in Los Angeles to promote the first single off her forthcoming album ARTPOP. Publications ranging from Buzzfeed to The ...

Flip off a Judge and Become a Celebrity

Sunday, February 10th, 2013

File this one under "Only in America": on February 4, a Florida teen named Penelope Soto flips off a judge at a hearing for a Xanax possession charge, which earns her a 30-day contempt of court sentence.  The moment is captured via courtroom video. The video goes viral and becomes ...

Lady Gaga Ignites a Body Revolution

Thursday, September 27th, 2012

Lady Gaga is taking her clothes off to start a body revolution. In response to news stories about her weight gain in recent weeks, Lady Gaga has taken matters into her own hands. On September 25, she posted unvarnished photos of her body on her Little Monsters social media site and ...