Tag Archives: How to Be a Market Maker

Guy Kawasaki: The Catalyst for Good

Many of us think of Guy Kawasaki as the master of evangelism marketing, but he actually answers to a higher calling: to inspire you and me to be better people. Guy Kawasaki is what I call a market maker. Market … Continue reading

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How Body Shop Founder Anita Roddick Taught Businesses to Do Good

Since it’s International Women’s Day today, I feel compelled to honor a business woman who changed the world: Anita Roddick, founder of the Body Shop.¬†With her staunch support of fair trade and opposition to animal testing on cosmetics, Anita Roddick … Continue reading

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How to Be a Market Maker

Steve Jobs is like the Beatles: we admire them, but how many of marketers believe we can change the world like they did? Well, my newly published white paper, How to Be a Market Maker, shows you how you can … Continue reading

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