Netflix: You Can’t Always Get What You Want

Sunday, January 6th, 2013

If the ultimate measure of a brand is what you do, not what you say, then Netflix is underperforming seriously. The company brags that "Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen" and that members have can "instantly watch unlimited movies and ...

History & marketing converge with "The Pacific"

Thursday, April 8th, 2010

Promoting an entertainment venture based on a world war, as HBO has done with The Pacific mini-series, is a delicate matter. The Pacific, which premiered on March 14, recounts the story of U.S. Marines in the Pacific Theater of World War II.  Although World War II has largely receded into ...