How C2E2 Celebrates the Superfan

Sunday, April 27th, 2014

Three years ago, I blogged about the first time I attended the Chicago Comic & Entertainment Expo, then in its second year. This fan culture event was overwhelming, and it was difficult to know where to begin talking about the experience. On April 26, I experienced C2E2 from a more ...

The Art of Co-Branding

Tuesday, May 7th, 2013

On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding  -- or sharing your own brand with an outside brand -- is an increasingly popular way for celebrities like Justin Timberlake and major corporations ...