Guy Kawasaki: The Catalyst for Good

Monday, May 20th, 2013

Many of us think of Guy Kawasaki as the master of evangelism marketing, but he actually answers to a higher calling: to inspire you and me to be better people. Guy Kawasaki is what I call a market maker. Market makers are not satisfied with simply selling products and services ...

Porter Gale’s “Your Network Is Your Net Worth”: A Manifesto for Succeeding by Sharing

Monday, May 13th, 2013

Sharing is the new like. That's the ethos of Porter Gale's Your Networking Is Your Net Worth, a new book that guides you through the world of networking in the digital age, where relationships can be launched in seconds on Twitter and then cultivated in a high-tech co-working space like Grind, ...

Why We Can’t Stop Talking about Steve Jobs

Friday, April 26th, 2013

If Steve Jobs were alive today, he would be the first to tell you he was not the only person responsible for making Apple succeed. But let's face it: Steve Jobs defined the Apple brand, a reality that has been underscored lately by grumbling among the pundits that Apple is ...

Ahmet Ertegun: The Man Who Changed Music

Monday, February 18th, 2013

What do you have on your Spotify playlist right now? Chances are that Ahmet Ertegun had a hand influencing the music you've chosen. As founder and president of Atlantic Records, Ertegun signed and nurtured musicians who shaped the sound of modern popular music, ranging from Ray Charles to Led Zeppelin. ...

How to Be a Market Maker

Friday, February 8th, 2013

Steve Jobs is like the Beatles: we admire them, but how many of marketers believe we can change the world like they did? Well, my newly published white paper, How to Be a Market Maker, shows you how you can inject the spirit of great leaders like Steve Jobs into ...

Why Authors Must Act Like APEs

Monday, December 10th, 2012

It's easy to draw parallels between publishing and music recording industries. In both cases, the traditional gatekeepers (record labels and book publishers) have faced withering disruption while digital has empowered artists to take more control of their own careers. But arguably writers can enjoy a faster path to success than ...

Guy Kawasaki’s golden rules

Monday, March 26th, 2012

How well I remember being invited to participate in the newly launched Google+ in the summer of 2011. Right off the bat, Google Plus seemed different from Facebook. Its clean layout encouraged posting more long-form content and graphics. Its membership included luminaries like Guy Kawasaki and Chris Brogan. If Facebook ...

What’s your lagniappe?

Friday, October 14th, 2011

My good friend Paul Chaney recently introduced me to the joys of lagniappe, a term popular in Louisiana where Paul lives. As Paul explained, a lagniappe (pronounced LAN-yap) is a "something extra" you give to another person in order to surprise and delight -- for instance, you plan a dinner ...

How a janitor and “Hotel California” shaped me

Friday, July 8th, 2011

If I have enjoyed any success as a writer and marketer, I need to thank the guy who pushed a broom and carried out the trash at my junior high school in 1977. His name was Larry, and he introduced me to “Hotel California,” a rock epic that has influenced ...

How to create an enchanting event

Thursday, June 23rd, 2011

Ever since I read Guy Kawasaki’s book Enchantment, I have looked for products and services that meet Guy’s high standards for enchanting your customer. Last week, I found an enchanting experience in the form of the GSMI Blogging Strategies Summit. The event enchanted me because it provided great content, intimacy, the ...