Tag Archives: Grammys

Real-Time Marketing Is More Than an Oscars War Room

The Academy Awards, Grammys, and Super Bowl constitute the peak of real-time marketing season. Throughout February, brands ramp up their efforts to generate instant buzz by capitalizing on the unexpected and exciting drama that unfolds throughout the course of these … Continue reading

Posted in Marketing | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

New Report: Grammys Already a Hit with Real-Time Advertisers

For decades, the Grammy Awards have been knocked for being out of step with the times. (After all, the Grammys once awarded “Winchester Cathedral” Best Contemporary [R&R] Recording instead of “Eleanor Rigby.”) But in its 57th year, the Grammy Awards … Continue reading

Posted in Marketing, Music | Tagged , , , , | Leave a comment

How the Grammys Help Fans Create Visual Stories

The 56th Annual Grammy Awards sparked laughter, controversy, eye rolling, and a lot of conversation in our living rooms, pressrooms, and social media worlds. Beyoncé’s risqué performance raised eyebrows, and Lorde’s dance moves caused some serious head scratching. Pharrell’s gigantic … Continue reading

Posted in Entertainment | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment