Tag Archives: Google

Google Creates a Virtual Reality Future

Google wants virtual reality to be everyone’s reality. During the week of June 27, Google demonstrated its commitment to making VR a mainstream experience. To wit: On June 27, Google announced an expansion of its Expeditions program, through which teachers armed … Continue reading

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Why Voice Search Is the Future of the On-Demand Economy

Mobile gave rise to the on-demand economy. But voice search will fuel its future. Google demonstrated how voice will form the foundation of an on-demand search ecosystem when Google announced the Google Assistant intelligent search tool at the company’s I/O … Continue reading

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How Facebook and Google Are Bringing Virtual Reality to the Masses

When a hot startup launches a virtual reality product, influencers and investors notice. When Facebook and Google bet on virtual reality, the whole world notices. Recently these two market makers unveiled their VR visions and plans at their own bellwether … Continue reading

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This Is the World Uber Has Made

Uber has become so pervasive that the company is changing our vocabulary. In everyday settings, we use Uber as a verb (as in “I’ll Uber to the ball game tonight”). In business settings, we use the term “uberization” or “uberfication” … Continue reading

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The Case for Remixing Your Logo

For most brands, corporate logos are protected and revered. A business such as Disney invests substantial energy and budget into making its logotype a consistent expression of its brand essence, and for good reason: especially in the age of Instagram … Continue reading

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Movie Trailers Shine As Digital Stars

With the 2016 Academy Awards fast approaching, Google has created a terrific piece of event-based content by ranking the popularity of the trailers for the Oscar Best Picture nominees. Google ranks The Revenant Number One based YouTube trailer views, which … Continue reading

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Are You Ready for the Self-Driving Car?

A few weeks ago, Adweek‘s Chris Heine asked me how soon Americans will accept self-driving cars — or vehicles that do all the driving while everyone in the car kicks back and enjoys the ride, freed up to bury our … Continue reading

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Welcome to a New Era of Convenience Shopping

Buy buttons are taking convenience shopping to a whole new level. In recent weeks, Instagram and Pinterest announced new buy button features that make it easy for consumers to purchase goods and services directly from their apps. Facebook, which began … Continue reading

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How SIM Partners and Vibes Are Changing Local Marketing

Let’s pretend for a moment that you are in Manhattan on a business trip. Just before an important meeting, you spill coffee all over your shirt. You’re too far away from your hotel to grab another one. You pull out … Continue reading

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6 Predictions for Music Streaming

Forget Taylor Swift’s futile Spotify boycott. The real news emerging from the music industry this week was the launch of YouTube’s streaming service. The new service consists of YouTube with streaming functionality (as opposed to being a new product with … Continue reading

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