Movie Trailers Shine As Digital Stars

Friday, February 26th, 2016

With the 2016 Academy Awards fast approaching, Google has created a terrific piece of event-based content by ranking the popularity of the trailers for the Oscar Best Picture nominees. Google ranks The Revenant Number One based YouTube trailer views, which is ironic given that a trailer promoting a film made ...

Are You Ready for the Self-Driving Car?

Wednesday, January 13th, 2016

A few weeks ago, Adweek's Chris Heine asked me how soon Americans will accept self-driving cars -- or vehicles that do all the driving while everyone in the car kicks back and enjoys the ride, freed up to bury our noses in our mobile phones, watch movies on longer drives, ...

Welcome to a New Era of Convenience Shopping

Monday, June 29th, 2015

Buy buttons are taking convenience shopping to a whole new level. In recent weeks, Instagram and Pinterest announced new buy button features that make it easy for consumers to purchase goods and services directly from their apps. Facebook, which began testing shoppable ads in 2014, announced an expansion of its ...

How SIM Partners and Vibes Are Changing Local Marketing

Wednesday, May 13th, 2015

Let's pretend for a moment that you are in Manhattan on a business trip. Just before an important meeting, you spill coffee all over your shirt. You're too far away from your hotel to grab another one. You pull out your mobile phone and Google "shirts near me." Lo and ...

6 Predictions for Music Streaming

Friday, November 14th, 2014

Forget Taylor Swift's futile Spotify boycott. The real news emerging from the music industry this week was the launch of YouTube's streaming service. The new service consists of YouTube with streaming functionality (as opposed to being a new product with a different name, thus benefitting from YouTube's brand reach). On ...

Jay-Z Writes New Rules for Music Millionaires

Thursday, July 11th, 2013

Jay-Z says he's writing new rules. But for whom? The multi-millionaire rapper created a firestorm of PR by launching an innovative deal with Samsung to distribute 1 million copies of his new Magna Carta Holy Grail album through a special app exclusively on Samsung phones before the album went on sale ...

Guy Kawasaki: The Catalyst for Good

Monday, May 20th, 2013

Many of us think of Guy Kawasaki as the master of evangelism marketing, but he actually answers to a higher calling: to inspire you and me to be better people. Guy Kawasaki is what I call a market maker. Market makers are not satisfied with simply selling products and services ...

Queen of My Soul

Friday, February 22nd, 2013

Music, sweet music. You're the queen of my soul. Those words come from a soaring Average White Band song, "Queen of My Soul." I've been thinking a lot about that song during a week defined by my love of music. On Tuesday, a popular Pink Floyd news resource, Brain Damage, published ...

Daria Musk and Google+: The Making of a Rock Star

Thursday, February 14th, 2013

Musician Daria Musk has famously built a career through Google+. She's part of the emerging generation of artists whose success hinges on social media. Instead of simply building brand awareness with social media (which is standard operating procedure for savvy artists now), she's cannily relied on Google+ to perform concerts, ...

Google Shows Corporations How to Honor History

Monday, January 21st, 2013

The 2013 Martin Luther King Day Google Doodle shows how a corporation can honor history without exploiting it. The Doodle, which went live shortly after midnight EST on January 21, incorporates an image of MLK into the Google name, punctuated by a vibrant color scheme of yellow, aqua, purple, black, ...