Tag Archives: Google

How Facebook and Google Are Bringing Virtual Reality to the Masses

When a hot startup launches a virtual reality product, influencers and investors notice. When Facebook and Google bet on virtual reality, the whole world notices. Recently these two market makers unveiled their VR visions and plans at their own bellwether … Continue reading

Posted in Facebook, Google | Tagged , , , , , , , , , , , , , , , , | 2 Comments

This Is the World Uber Has Made

Uber has become so pervasive that the company is changing our vocabulary. In everyday settings, we use Uber as a verb (as in “I’ll Uber to the ball game tonight”). In business settings, we use the term “uberization” or “uberfication” … Continue reading

Posted in Customer Service | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

The Case for Remixing Your Logo

For most brands, corporate logos are protected and revered. A business such as Disney invests substantial energy and budget into making its logotype a consistent expression of its brand essence, and for good reason: especially in the age of Instagram … Continue reading

Posted in Google | Tagged , , , , , , , , | Leave a comment

Movie Trailers Shine As Digital Stars

With the 2016 Academy Awards fast approaching, Google has created a terrific piece of event-based content by ranking the popularity of the trailers for the Oscar Best Picture nominees. Google ranks The Revenant Number One based YouTube trailer views, which … Continue reading

Posted in Movies | Tagged , , , , , , , , , , , | Leave a comment

Are You Ready for the Self-Driving Car?

A few weeks ago, Adweek‘s Chris Heine asked me how soon Americans will accept self-driving cars — or vehicles that do all the driving while everyone in the car kicks back and enjoys the ride, freed up to bury our … Continue reading

Posted in Design | Tagged , , , , , , , , , | Leave a comment

Welcome to a New Era of Convenience Shopping

Buy buttons are taking convenience shopping to a whole new level. In recent weeks, Instagram and Pinterest announced new buy button features that make it easy for consumers to purchase goods and services directly from their apps. Facebook, which began … Continue reading

Posted in Digital, Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

How SIM Partners and Vibes Are Changing Local Marketing

Let’s pretend for a moment that you are in Manhattan on a business trip. Just before an important meeting, you spill coffee all over your shirt. You’re too far away from your hotel to grab another one. You pull out … Continue reading

Posted in Marketing | Tagged , , , , , , , | Leave a comment

6 Predictions for Music Streaming

Forget Taylor Swift’s futile Spotify boycott. The real news emerging from the music industry this week was the launch of YouTube’s streaming service. The new service consists of YouTube with streaming functionality (as opposed to being a new product with … Continue reading

Posted in Digital, Music | Tagged , , , , , , , , , , , , , | Leave a comment

Jay-Z Writes New Rules for Music Millionaires

Jay-Z says he’s writing new rules. But for whom? The multi-millionaire rapper created a firestorm of PR by launching an innovative deal with Samsung to distribute 1 million copies of his new Magna Carta Holy Grail album through a special … Continue reading

Posted in Celebrities, Entertainment, Marketing, Music | Tagged , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Guy Kawasaki: The Catalyst for Good

Many of us think of Guy Kawasaki as the master of evangelism marketing, but he actually answers to a higher calling: to inspire you and me to be better people. Guy Kawasaki is what I call a market maker. Market … Continue reading

Posted in Google Plus, Marketing, Social media | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 2 Comments