How Google Is Bringing Virtual Reality to Everyone on Every Device

Friday, February 10th, 2017

Google just moved one step closer to its vision of taking virtual reality a mainstream. On February 9, Google announced that its Chrome browser supports VR experiences. As noted on a blog post, "With the latest version of Chrome, we’re bringing VR to the web—making it as easy to step ...

Do You Speak Emoji?

Tuesday, February 7th, 2017

Next time you are on Twitter, check out emoji search by Google. If you tweet an emoji to Google's Twitter account, Google will respond with suggestions of where to eat or what to do based on the content of your emoji. For instance, I tweeted to Google a donut emoji, ...

Content Is King in Virtual Reality

Saturday, October 15th, 2016

Virtual reality believers have had a lot to smile about lately, as Facebook and Google took big steps to make VR mainstream. On October 4, Google launched its anticipated $79 Daydream View VR headset, part of Google's toolkit to embed VR into our lives through Google's ecosystem, whether we're watching concerts ...

Snap Makes a Run at Affluent Millennials

Wednesday, September 28th, 2016

As soon as Snap Inc. announced the launch of its Spectacles video recording shades, the digerati began comparing Spectacles to Google Glass and pondering whether Spectacles would capture consumers' imagination in ways Google Glass failed to do. But I don't believe Snap CEO Evan Spiegel cares whether Spectacles finds a ...

Google Creates a Virtual Reality Future

Tuesday, July 5th, 2016

Google wants virtual reality to be everyone's reality. During the week of June 27, Google demonstrated its commitment to making VR a mainstream experience. To wit: On June 27, Google announced an expansion of its Expeditions program, through which teachers armed with tablets, phones, and a Google Cardboard viewer can take students ...

Why Voice Search Is the Future of the On-Demand Economy

Tuesday, June 14th, 2016

Mobile gave rise to the on-demand economy. But voice search will fuel its future. Google demonstrated how voice will form the foundation of an on-demand search ecosystem when Google announced the Google Assistant intelligent search tool at the company's I/O event in May. Then Apple, at its Worldwide Developers Conference June 13, ...

How Facebook and Google Are Bringing Virtual Reality to the Masses

Saturday, June 11th, 2016

When a hot startup launches a virtual reality product, influencers and investors notice. When Facebook and Google bet on virtual reality, the whole world notices. Recently these two market makers unveiled their VR visions and plans at their own bellwether events, Facebook F8 and Google I/O. Both their plans are ...

This Is the World Uber Has Made

Tuesday, June 7th, 2016

Uber has become so pervasive that the company is changing our vocabulary. In everyday settings, we use Uber as a verb (as in "I'll Uber to the ball game tonight"). In business settings, we use the term "uberization" or "uberfication" to refer to companies creating on-demand services such as home delivery ...

The Case for Remixing Your Logo

Thursday, March 17th, 2016

For most brands, corporate logos are protected and revered. A business such as Disney invests substantial energy and budget into making its logotype a consistent expression of its brand essence, and for good reason: especially in the age of Instagram and Snapchat, a logotype is like a totem that instantly ...

Movie Trailers Shine As Digital Stars

Friday, February 26th, 2016

With the 2016 Academy Awards fast approaching, Google has created a terrific piece of event-based content by ranking the popularity of the trailers for the Oscar Best Picture nominees. Google ranks The Revenant Number One based YouTube trailer views, which is ironic given that a trailer promoting a film made ...