Tag Archives: Global 14

How Hip-Hop Legend Jermaine Dupri Writes His Own Rules

In the world of hip-hop mogul Jermaine Dupri, building excitement for new music means creating his own rules for using social media to engage with fans. Dupri, Mariah Carey’s manager and co-producer, has been a lightning rod for criticism from … Continue reading

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Emerging Artist Spotlight: Beatrice Brigitte

Beatrice Brigitte doesn’t like to follow formulas. The 25-year-old singer rejects the lush production and auto-tuned, anthemic vocals that rule the pop charts in the American Idol era, in favor of a simpler, more organic sound. On many of the songs … Continue reading

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Why the NFL Needs Richard Sherman

Welcome to the new modern-day NFL, where athletes are also entertainers and celebrities who cater to every personal taste. Two high-profile athlete/brands will take the stage February 2 to compete in Super Bowl XLVIII. On the one hand, the Denver … Continue reading

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The Art of Co-Branding

On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding  — or sharing your own brand with an outside brand — is an increasingly … Continue reading

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From an Artist on the Rise: “Home to Me,” by Vanessa Elisha

From Down Under comes a shimmering new song by Vanessa Elisha, “Home to Me.” The song layers Elisha’s lush R&B-inspired vocals on top of a sexy chill-out groove to capture what Elisha describes to me as “that yearning for first … Continue reading

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The New CEO Job Requirement: Social Media

The sad results are in: 70 percent of all CEOs have no presence on social networks. And John Mackey of Whole Foods is the only CEO of a Fortune 500 firm who maintains his own blog — yeah, the same … Continue reading

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PSFK Challenges Brands to Do Good

On November 1, I was honored to appear onstage with Jermaine Dupri at the PSFK  Conference San Francisco 2012, where we discussed how Dupri’s Global 14 social networking site brings community back to social media. The entire conference featured designers, … Continue reading

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Putting Community Back into Social Media

Jermaine Dupri and Global 14 have put community back into social media. That’s what I have to say in an interview conducted recently with the Word of Mouth Marketing Association. But a community needs to be visible in order to … Continue reading

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It All Started with an Oreo Cookie

It all started with an Oreo cookie. This week the Kraft Oreo brand sparked a flurry of news media coverage and public discussion by posting a powerful Facebook image supporting Gay Pride Day. Now that Oreo has made a statement, … Continue reading

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A Slice of Hip-Hop: “Hotel x Music” by BruthaZ-N-ArmZ

The song “Hotel x Music” by BruthaZ-N-ArmZ has been going through my head for a few months now, which is a good sign that I should highlight it on Superhype. The video for “Hotel x Music” seems prosaic on first … Continue reading

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