How Hip-Hop Legend Jermaine Dupri Writes His Own Rules

Thursday, May 1st, 2014

In the world of hip-hop mogul Jermaine Dupri, building excitement for new music means creating his own rules for using social media to engage with fans. Dupri, Mariah Carey's manager and co-producer, has been a lightning rod for criticism from frustrated Carey fans who have wanted more information about her career ...

Emerging Artist Spotlight: Beatrice Brigitte

Wednesday, April 9th, 2014

Beatrice Brigitte doesn't like to follow formulas. The 25-year-old singer rejects the lush production and auto-tuned, anthemic vocals that rule the pop charts in the American Idol era, in favor of a simpler, more organic sound. On many of the songs she writes (such as "The Day"), her voice floats like ...

Why the NFL Needs Richard Sherman

Tuesday, January 21st, 2014

Welcome to the new modern-day NFL, where athletes are also entertainers and celebrities who cater to every personal taste. Two high-profile athlete/brands will take the stage February 2 to compete in Super Bowl XLVIII. On the one hand, the Denver Broncos feature Quarterback Peyton Manning, who caters to fans of ...

The Art of Co-Branding

Tuesday, May 7th, 2013

On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding  -- or sharing your own brand with an outside brand -- is an increasingly popular way for celebrities like Justin Timberlake and major corporations ...

From an Artist on the Rise: “Home to Me,” by Vanessa Elisha

Monday, March 11th, 2013

From Down Under comes a shimmering new song by Vanessa Elisha, "Home to Me." The song layers Elisha's lush R&B-inspired vocals on top of a sexy chill-out groove to capture what Elisha describes to me as "that yearning for first love, or that feeling that you have in the beginning ...

The New CEO Job Requirement: Social Media

Friday, January 18th, 2013

The sad results are in: 70 percent of all CEOs have no presence on social networks. And John Mackey of Whole Foods is the only CEO of a Fortune 500 firm who maintains his own blog -- yeah, the same John Mackey who stepped in it by comparing Obamacare to ...

PSFK Challenges Brands to Do Good

Monday, November 5th, 2012

On November 1, I was honored to appear onstage with Jermaine Dupri at the PSFK  Conference San Francisco 2012, where we discussed how Dupri's Global 14 social networking site brings community back to social media. The entire conference featured designers, creative thinkers, and marketers who shared innovative ways to operate ...

Putting Community Back into Social Media

Monday, July 23rd, 2012

Jermaine Dupri and Global 14 have put community back into social media. That's what I have to say in an interview conducted recently with the Word of Mouth Marketing Association. But a community needs to be visible in order to thrive. Throughout the Q&A, I provide an update on how ...

It All Started with an Oreo Cookie

Friday, June 29th, 2012

It all started with an Oreo cookie. This week the Kraft Oreo brand sparked a flurry of news media coverage and public discussion by posting a powerful Facebook image supporting Gay Pride Day. Now that Oreo has made a statement, will Kraft join the conversation? The ad itself was simple, clever, and ...

A Slice of Hip-Hop: “Hotel x Music” by BruthaZ-N-ArmZ

Saturday, June 23rd, 2012

The song "Hotel x Music" by BruthaZ-N-ArmZ has been going through my head for a few months now, which is a good sign that I should highlight it on Superhype. The video for "Hotel x Music" seems prosaic on first viewing: a bunch of slow-mo shots of guys hanging around in ...