Fyre Festival Debacle Shows the Difference between Marketing and Branding

Friday, April 28th, 2017

The Fyre Festival has become the train wreck you can't ignore. The event organizers, rapper Ja Rule and entrepreneur Billy McFarland, promised attendees "two unforgettable weekends of mystery and music" with acts such as Blink-182 and Major Lazer appearing on a private island in the Exumas April 28-30 and then ...