Tag Archives: Forrester

Empowering your interactive marketing team

This blog post comes live from the Forrester Marketing Forum 2010, where the theme is adaptive marketing.  During a break-out session, Forrester Vice President/Principal Analyst Shar VanBoskirk discusses organizing your interactive marketing team to embrace change successfully. First, she issues … Continue reading

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Should CEOs be social?

This blog post comes to you live from the Forrester Marketing Forum 2010, where the theme is the need for marketers to adapt constantly.  During a lively presentation, Forrester Research CEO George Colony asks a simple but provocative question: should … Continue reading

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Crowdsourcing Charlene Li’s new book

Conventional wisdom says that you cannot write a book by committee.  Charlene Li of Altimeter Group is trying to dispel that idea, to some degree. As she’s researched and written her forthcoming book Open, Charlene has relied on her blog … Continue reading

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MillerCoors: a bold product launch in a recession

Recently Christine Overby and Shar VanBoskirk of Forrester Research speculated that a recession is the best time to innovate — a theme of the 2009 Razorfish Client Summit and a position taken by BusinessWeek and WIRED.  MillerCoors is the latest … Continue reading

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Think Social Influence Marketing and innovation during the recession

According to a new survey by the Association of National Advertisers (ANA), 77 percent of marketers will reduce their advertising campaign media budgets. The ANA isn’t the only organization forecasting bad news for the marketing industry.  Forrester Research recently predicted … Continue reading

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Forrester predicts: consumer 2018

This blog post comes live from the 2008 Forrester Consumer Forum in Dallas, October 28-29, 2008. The October 29 keynote consists of “Consumer 2018: Separating Fact from Fad” by Forrester Principal Analyst Lisa Bradner. Lisa addresses a thorny question: what … Continue reading

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Are you experienced?

Engagement-based marketing is all the rage. Forrester Research, Gartner, and JupiteResearch have all published major commentary on engagement in the past 12 months. Agencies like my employer Avenue A | Razorfish are talking about the importance of building brands through … Continue reading

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Are you experienced?

Engagement-based marketing is all the rage. Forrester Research, Gartner, and JupiteResearch have all published major commentary on engagement in the past 12 months. Agencies like my employer Avenue A | Razorfish are talking about the importance of building brands through … Continue reading

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Digital Darwinism at Cannes

Is there such a thing as a digital brand? Joe Crump certainly thinks so. Joe is an executive in the strategy practice of Avenue A | Razorfish, my employer. On June 21 at the Cannes International Advertising Festival, Joe will … Continue reading

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Digital Darwinism at Cannes

Is there such a thing as a digital brand? Joe Crump certainly thinks so. Joe is an executive in the strategy practice of Avenue A | Razorfish, my employer. On June 21 at the Cannes International Advertising Festival, Joe will … Continue reading

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