Jimmy Page Shares Three Lessons for Content Marketers

Thursday, May 22nd, 2014

Jimmy Page: legendary guitarist, producer, all-around rock god . . . and a marketing teacher. Yes, the guitar magus knows marketing in addition to music. He not only founded Led Zeppelin but also influenced the band's image, down to crucial details such as the choice of album artwork (most famously for Led ...

Ford: Crisis Management Done Right

Tuesday, March 26th, 2013

Corporations are fond of saying "Our people make a difference." Sometimes your people make all the difference to your brand, as Ford has shown through the way it has weathered a painful and highly visible PR crisis. As has been well documented by now, over the weekend, news outlets such as ...

Social Business for the CEO

Tuesday, June 12th, 2012

How do you talk with CEOs about social media? Speak the language of social business.  A new book by Dion Hinchcliffe and Peter Kim, Social Business by Design: Transformative Social Business Strategies for the Connected Company, will teach you how. Social Business by Design shows how social media can have far-reaching ...

Two lessons from the Avenue A | Razorfish Client Summit

Wednesday, May 21st, 2008

On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of the art in digital marketing. The theme of the 2008 event was "Rock ...