Tag Archives: Ford

Jimmy Page Shares Three Lessons for Content Marketers

Jimmy Page: legendary guitarist, producer, all-around rock god . . . and a marketing teacher. Yes, the guitar magus knows marketing in addition to music. He not only founded Led Zeppelin but also influenced the band’s image, down to crucial details such … Continue reading

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Ford: Crisis Management Done Right

Corporations are fond of saying “Our people make a difference.” Sometimes your people make all the difference to your brand, as Ford has shown through the way it has weathered a painful and highly visible PR crisis. As has been … Continue reading

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Social Business for the CEO

How do you talk with CEOs about social media? Speak the language of social business.  A new book by Dion Hinchcliffe and Peter Kim, Social Business by Design: Transformative Social Business Strategies for the Connected Company, will teach you how. … Continue reading

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Two lessons from the Avenue A | Razorfish Client Summit

On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of the art in digital marketing. … Continue reading

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Two lessons from the Avenue A | Razorfish Client Summit

On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of the art in digital marketing. … Continue reading

Posted in Marketing | Tagged , , , , , , , , , , , , , , | 2 Comments