Tag Archives: #FMF10

A square on Foursquare

I finally did it: after resisting peer pressure to complicate my life with another social media application, I joined Foursquare. (Is that what you do?  “Join” Foursquare? “Fan” Foursquare?)  After all, I work for Razorfish, a company that took pride … Continue reading

Posted in Marketing | Tagged , , , | 6 Comments

RIP: 20th Century agencies

This blog post comes to you from the Forrester Marketing Forum 2010, where the theme is adaptive marketing.  During a break-out, Analyst Sean Corcoran discusses the changing agency-client relationship. Sean asserts that the 20th-century agency model is dying.  Agencies focused … Continue reading

Posted in Marketing | Tagged , | 11 Comments

Empowering your interactive marketing team

This blog post comes live from the Forrester Marketing Forum 2010, where the theme is adaptive marketing.  During a break-out session, Forrester Vice President/Principal Analyst Shar VanBoskirk discusses organizing your interactive marketing team to embrace change successfully. First, she issues … Continue reading

Posted in Marketing | Tagged , | 12 Comments

Should CEOs be social?

This blog post comes to you live from the Forrester Marketing Forum 2010, where the theme is the need for marketers to adapt constantly.  During a lively presentation, Forrester Research CEO George Colony asks a simple but provocative question: should … Continue reading

Posted in Marketing | Tagged , | 7 Comments