A square on Foursquare

Monday, April 26th, 2010

I finally did it: after resisting peer pressure to complicate my life with another social media application, I joined Foursquare. (Is that what you do?  "Join" Foursquare? "Fan" Foursquare?)  After all, I work for Razorfish, a company that took pride in earning a "Swarm" badge on Foursquare Day.  If you ...

RIP: 20th Century agencies

Thursday, April 22nd, 2010

This blog post comes to you from the Forrester Marketing Forum 2010, where the theme is adaptive marketing.  During a break-out, Analyst Sean Corcoran discusses the changing agency-client relationship. Sean asserts that the 20th-century agency model is dying.  Agencies focused on one-way advertising are passing away in an era when marketing ...

Empowering your interactive marketing team

Thursday, April 22nd, 2010

This blog post comes live from the Forrester Marketing Forum 2010, where the theme is adaptive marketing.  During a break-out session, Forrester Vice President/Principal Analyst Shar VanBoskirk discusses organizing your interactive marketing team to embrace change successfully. First, she issues a caveat and overriding theme: the wrong priority is to pursue ...

Should CEOs be social?

Thursday, April 22nd, 2010

This blog post comes to you live from the Forrester Marketing Forum 2010, where the theme is the need for marketers to adapt constantly.  During a lively presentation, Forrester Research CEO George Colony asks a simple but provocative question: should CEOs embrace social media? George indicates that Forrester studied the habits ...