How Internet Pranksters Such as Elan Gale and Randy Liedtke Take Advantage of Our “Me, Too, Me, First” Culture

Friday, December 6th, 2013

Truth is the first casualty in the digital war for attention. Throughout 2013, a rash of hoaxes perpetuated online have reminded us of the fragile nature of credibility in the digital world. So many attention-grubbing pranksters have hijacked digital media that CNN has declared 2013 as the year of the hoax. ...

Mariah Carey Turns a Facebook Mistake into an Opportunity

Saturday, November 16th, 2013

Earlier this week, I blogged about how one musical star of the analog age, Mariah Carey, embraced digital by releasing a new song on Facebook November 11. The song, "The Art of Letting Go," was shared with Carey's 14 million Facebook fans, and Carey hosted a listening party in which ...

Lady Gaga and Mariah Carey: Attack of the Digital Divas

Monday, November 11th, 2013

Welcome to new music release day 2013, when the deployment of social and mobile technology by the artist is as important as the sharing of the music itself. The era of expecting the unveiling of a record album or song to carry the day ended a long time ago. On ...

Brookfield Zoo Fumbles on Facebook

Friday, October 4th, 2013

Sometimes the best PR strategy is to keep your mouth shut. Case in point: the rapidly unfolding Brookfield Zoo Facebook fiasco. Here's the scoop: on October 3, a Chicago CBS News affiliate published a story indicating that the zoo was making safety repairs after CBS news ran an undercover report exposing ...

How Startup F# Makes Spotify Friendly for Brands

Wednesday, July 31st, 2013

Nimble startups continue to change the music industry by capitalizing on the convergence between branding, technology, and entertainment. Case in point: F#, a New York company founded in 2012 with a mission to connect brands, musicians, and fans through playful experiences on social platforms like Facebook and Spotify. And F# ...

Porter Gale’s “Your Network Is Your Net Worth”: A Manifesto for Succeeding by Sharing

Monday, May 13th, 2013

Sharing is the new like. That's the ethos of Porter Gale's Your Networking Is Your Net Worth, a new book that guides you through the world of networking in the digital age, where relationships can be launched in seconds on Twitter and then cultivated in a high-tech co-working space like Grind, ...

Ford: Crisis Management Done Right

Tuesday, March 26th, 2013

Corporations are fond of saying "Our people make a difference." Sometimes your people make all the difference to your brand, as Ford has shown through the way it has weathered a painful and highly visible PR crisis. As has been well documented by now, over the weekend, news outlets such as ...

The CMO’s Guide to Facebook Graph Search

Thursday, January 24th, 2013

  Where does the hype end and the analysis begin with Facebook Graph Search? One answer: The CMO's Guide to Facebook Graph Search, published January 24 by three of my iCrossing colleagues, Ashmi Dang, Amanda Peters, and Doug Platts. According to the PoV, marketers need to get more focused on generating closer ...

The Passion of Mark Zuckerberg: A Conversation with Ekaterina Walter

Tuesday, January 15th, 2013

Mark Zuckerberg has captured the attention of the entire world, as he proved once again with today's market-moving, stop-what-you're-doing-and-pay-attention announcement about the launch of Facebook Graph Search. He is, of course, famous and infamous -- the symbol for a social media phenomenon that has revolutionized the way we live but ...

5 Marketing Lessons from the 121212 Concert for Sandy Relief

Tuesday, December 18th, 2012

Rock concerts for causes have come a long way since George Harrison and Ravi Shankar organized the Concert for Bangladesh in 1971 and raised $250,000 to help refugees in war-torn Bangladesh. The Concert for Bangladesh was an untelevised rock show (actually two of them) witnessed by 40,000 people in Madison ...