Tag Archives: Facebook

How Internet Pranksters Such as Elan Gale and Randy Liedtke Take Advantage of Our “Me, Too, Me, First” Culture

Truth is the first casualty in the digital war for attention. Throughout 2013, a rash of hoaxes perpetuated online have reminded us of the fragile nature of credibility in the digital world. So many attention-grubbing pranksters have hijacked digital media … Continue reading

Posted in Media, Social media | Tagged , , , , , , , , , , , , , , , | 2 Comments

Mariah Carey Turns a Facebook Mistake into an Opportunity

Earlier this week, I blogged about how one musical star of the analog age, Mariah Carey, embraced digital by releasing a new song on Facebook November 11. The song, “The Art of Letting Go,” was shared with Carey’s 14 million … Continue reading

Posted in Music | Tagged , , , , | 1 Comment

Lady Gaga and Mariah Carey: Attack of the Digital Divas

Welcome to new music release day 2013, when the deployment of social and mobile technology by the artist is as important as the sharing of the music itself. The era of expecting the unveiling of a record album or song … Continue reading

Posted in Music | Tagged , , , , , , , | Leave a comment

Brookfield Zoo Fumbles on Facebook

Sometimes the best PR strategy is to keep your mouth shut. Case in point: the rapidly unfolding Brookfield Zoo Facebook fiasco. Here’s the scoop: on October 3, a Chicago CBS News affiliate published a story indicating that the zoo was … Continue reading

Posted in Facebook | Tagged , , , , , | Leave a comment

How Startup F# Makes Spotify Friendly for Brands

Nimble startups continue to change the music industry by capitalizing on the convergence between branding, technology, and entertainment. Case in point: F#, a New York company founded in 2012 with a mission to connect brands, musicians, and fans through playful … Continue reading

Posted in Marketing, Music | Tagged , , , , , , , , , , , , | Leave a comment

Porter Gale’s “Your Network Is Your Net Worth”: A Manifesto for Succeeding by Sharing

Sharing is the new like. That’s the ethos of Porter Gale’s Your Networking Is Your Net Worth, a new book that guides you through the world of networking in the digital age, where relationships can be launched in seconds on … Continue reading

Posted in Marketing, Social media | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

Ford: Crisis Management Done Right

Corporations are fond of saying “Our people make a difference.” Sometimes your people make all the difference to your brand, as Ford has shown through the way it has weathered a painful and highly visible PR crisis. As has been … Continue reading

Posted in Digital, Marketing, Social media | Tagged , , , , , , , , | Leave a comment

The CMO’s Guide to Facebook Graph Search

  Where does the hype end and the analysis begin with Facebook Graph Search? One answer: The CMO’s Guide to Facebook Graph Search, published January 24 by three of my iCrossing colleagues, Ashmi Dang, Amanda Peters, and Doug Platts. According … Continue reading

Posted in Facebook | Tagged , , , , , , , , , , | Leave a comment

The Passion of Mark Zuckerberg: A Conversation with Ekaterina Walter

Mark Zuckerberg has captured the attention of the entire world, as he proved once again with today’s market-moving, stop-what-you’re-doing-and-pay-attention announcement about the launch of Facebook Graph Search. He is, of course, famous and infamous — the symbol for a social … Continue reading

Posted in Facebook | Tagged , , , , , , | 1 Comment

5 Marketing Lessons from the 121212 Concert for Sandy Relief

Rock concerts for causes have come a long way since George Harrison and Ravi Shankar organized the Concert for Bangladesh in 1971 and raised $250,000 to help refugees in war-torn Bangladesh. The Concert for Bangladesh was an untelevised rock show … Continue reading

Posted in Marketing, Music, Social media, Twitter | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment