Tag Archives: Facebook

Is There Room for Brands on Ello? You Bet

Meet Ello, the anti-advertising social network and gated community for the cool kids. Ello has already exploded in popularity by offering an ad-free network and by allowing members to use made-up names instead of their real names (unlike Facebook, which … Continue reading

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How Hip-Hop Legend Jermaine Dupri Writes His Own Rules

In the world of hip-hop mogul Jermaine Dupri, building excitement for new music means creating his own rules for using social media to engage with fans. Dupri, Mariah Carey’s manager and co-producer, has been a lightning rod for criticism from … Continue reading

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How Internet Pranksters Such as Elan Gale and Randy Liedtke Take Advantage of Our “Me, Too, Me, First” Culture

Truth is the first casualty in the digital war for attention. Throughout 2013, a rash of hoaxes perpetuated online have reminded us of the fragile nature of credibility in the digital world. So many attention-grubbing pranksters have hijacked digital media … Continue reading

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Mariah Carey Turns a Facebook Mistake into an Opportunity

Earlier this week, I blogged about how one musical star of the analog age, Mariah Carey, embraced digital by releasing a new song on Facebook November 11. The song, “The Art of Letting Go,” was shared with Carey’s 14 million … Continue reading

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Lady Gaga and Mariah Carey: Attack of the Digital Divas

Welcome to new music release day 2013, when the deployment of social and mobile technology by the artist is as important as the sharing of the music itself. The era of expecting the unveiling of a record album or song … Continue reading

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Brookfield Zoo Fumbles on Facebook

Sometimes the best PR strategy is to keep your mouth shut. Case in point: the rapidly unfolding Brookfield Zoo Facebook fiasco. Here’s the scoop: on October 3, a Chicago CBS News affiliate published a story indicating that the zoo was … Continue reading

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How Startup F# Makes Spotify Friendly for Brands

Nimble startups continue to change the music industry by capitalizing on the convergence between branding, technology, and entertainment. Case in point: F#, a New York company founded in 2012 with a mission to connect brands, musicians, and fans through playful … Continue reading

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Porter Gale’s “Your Network Is Your Net Worth”: A Manifesto for Succeeding by Sharing

Sharing is the new like. That’s the ethos of Porter Gale’s Your Networking Is Your Net Worth, a new book that guides you through the world of networking in the digital age, where relationships can be launched in seconds on … Continue reading

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Ford: Crisis Management Done Right

Corporations are fond of saying “Our people make a difference.” Sometimes your people make all the difference to your brand, as Ford has shown through the way it has weathered a painful and highly visible PR crisis. As has been … Continue reading

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The CMO’s Guide to Facebook Graph Search

  Where does the hype end and the analysis begin with Facebook Graph Search? One answer: The CMO’s Guide to Facebook Graph Search, published January 24 by three of my iCrossing colleagues, Ashmi Dang, Amanda Peters, and Doug Platts. According … Continue reading

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