Tag Archives: Enchantment

Guy Kawasaki: The Catalyst for Good

Many of us think of Guy Kawasaki as the master of evangelism marketing, but he actually answers to a higher calling: to inspire you and me to be better people. Guy Kawasaki is what I call a market maker. Market … Continue reading

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What’s your lagniappe?

My good friend Paul Chaney recently introduced me to the joys of lagniappe, a term popular in Louisiana where Paul lives. As Paul explained, a lagniappe (pronounced LAN-yap) is a “something extra” you give to another person in order to … Continue reading

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How to create an enchanting event

Ever since I read Guy Kawasaki’s book Enchantment, I have looked for products and services that meet Guy’s high standards for enchanting your customer. Last week, I found an enchanting experience in the form of the GSMI Blogging Strategies Summit. … Continue reading

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How to say hello to a customer

Recently I blogged about the right way to say goodbye to your customer. How you say hello to a customer is even more crucial — in fact, so important that Guy Kawasaki devotes several pages to the power of the … Continue reading

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Guy Kawasaki gets personal

I read Guy Kawasaki’s new book Enchantment expecting to learn how to become a better marketer. Instead I became immersed in something deeper: a discussion on how to be a better person, with more effective marketing being a by-product. Enchantment … Continue reading

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