Guy Kawasaki: The Catalyst for Good

Monday, May 20th, 2013

Many of us think of Guy Kawasaki as the master of evangelism marketing, but he actually answers to a higher calling: to inspire you and me to be better people. Guy Kawasaki is what I call a market maker. Market makers are not satisfied with simply selling products and services ...

What’s your lagniappe?

Friday, October 14th, 2011

My good friend Paul Chaney recently introduced me to the joys of lagniappe, a term popular in Louisiana where Paul lives. As Paul explained, a lagniappe (pronounced LAN-yap) is a "something extra" you give to another person in order to surprise and delight -- for instance, you plan a dinner ...

How to create an enchanting event

Thursday, June 23rd, 2011

Ever since I read Guy Kawasaki’s book Enchantment, I have looked for products and services that meet Guy’s high standards for enchanting your customer. Last week, I found an enchanting experience in the form of the GSMI Blogging Strategies Summit. The event enchanted me because it provided great content, intimacy, the ...

How to say hello to a customer

Saturday, June 11th, 2011

Recently I blogged about the right way to say goodbye to your customer. How you say hello to a customer is even more crucial -- in fact, so important that Guy Kawasaki devotes several pages to the power of the first impression in his latest marketing best seller, Enchantment: The ...

Guy Kawasaki gets personal

Tuesday, March 8th, 2011

I read Guy Kawasaki's new book Enchantment expecting to learn how to become a better marketer. Instead I became immersed in something deeper: a discussion on how to be a better person, with more effective marketing being a by-product. Enchantment focuses on the embrace of personal and corporate values such ...