Millennials and Old People Rule the Music World

Monday, January 25th, 2016

Music fans have always reserved the right to identify with the popular artists of their time while harshly judging the tastes of the generations that follow them. Those who came of age during World War II had Frank Sinatra, and they recoiled in horror when children of the 1950s embraced Elvis ...

Selling Elvis in the Age of Instagram

Tuesday, August 26th, 2014

Image source: Vegas.com Elvis never left the building after all. Seventeen years after his death, Elvis Presley remains one of the most lucrative names in show business. According to Forbes, he is the second wealthiest deceased celebrity, earning $55 million in 2013 through merchandising, licensing of his image, and his Graceland ...

Is rock dead?

Monday, March 12th, 2012

What does the future look like for rock and roll? It's a question that will surely be on the minds of participants at the 2012 South by Southwest Music festival, which kicks off this week. I believe the future of rock and roll is very bright -- if you're willing ...

Why marketers love bad boys

Tuesday, May 10th, 2011

Why do bad boys and girls fascinate us? Why do people who thumb their noses at society and sometimes self-destruct capture the attention of marketing and business executives? I’ve been pondering these questions ever since I saw Dana Anderson of Kraft Foods discuss “The Bad Boys’ Guide to Digital Bliss” April ...

Old bands, great brands shine in 2010

Friday, December 17th, 2010

There seems to be no end to the merchandising of so-called legacy rock stars, and 2010 was no exception: In February the ghost of Elvis returned to Las Vegas with the opening of Cirque du Soleil Viva ELVIS. The Rolling Stones owned the month of May with a heavily promoted re-issue of ...