Selling Elvis in the Age of Instagram

Tuesday, August 26th, 2014

Image source: Vegas.com Elvis never left the building after all. Seventeen years after his death, Elvis Presley remains one of the most lucrative names in show business. According to Forbes, he is the second wealthiest deceased celebrity, earning $55 million in 2013 through merchandising, licensing of his image, and his Graceland ...

What marketers can learn from an Elvis impersonator

Thursday, September 11th, 2008

Elvis Himselvis gyrates his round body on a simple wooden stage and belts out “Suspicious Minds” to a small crowd of men and women dressed mostly in T-shirts and jeans, many of them with skin made leathery red from cigarettes. Shut your eyes and you can imagine the king himself ...