“It’s the Only Way to Go”: Ekaterina Walter on Influencer Advocacy and Sprinklr’s Acquisition of Branderati

Wednesday, September 3rd, 2014

The Beyhive rallies around Beyoncé. The Mouse Fans flock to Disney. Raider Nation venerates the Oakland Raiders. They are known as super fans -- the passionate followers who will go out of their way to share their love for a brand every chance they get, whether plastering their cars with ...

The CMO’s Guide to Facebook Graph Search

Thursday, January 24th, 2013

  Where does the hype end and the analysis begin with Facebook Graph Search? One answer: The CMO's Guide to Facebook Graph Search, published January 24 by three of my iCrossing colleagues, Ashmi Dang, Amanda Peters, and Doug Platts. According to the PoV, marketers need to get more focused on generating closer ...

The Passion of Mark Zuckerberg: A Conversation with Ekaterina Walter

Tuesday, January 15th, 2013

Mark Zuckerberg has captured the attention of the entire world, as he proved once again with today's market-moving, stop-what-you're-doing-and-pay-attention announcement about the launch of Facebook Graph Search. He is, of course, famous and infamous -- the symbol for a social media phenomenon that has revolutionized the way we live but ...

Social Business for the CEO

Tuesday, June 12th, 2012

How do you talk with CEOs about social media? Speak the language of social business.  A new book by Dion Hinchcliffe and Peter Kim, Social Business by Design: Transformative Social Business Strategies for the Connected Company, will teach you how. Social Business by Design shows how social media can have far-reaching ...