Tag Archives: Doug Bryan

How well do you understand digital marketing ROI?

  Digital is supposed to be the the most accountable of all marketing channels, but it turns out that measuring return on digital advertising spend isn’t so easy. Why? Because that most nimble and fast moving of creatures, the modern-day … Continue reading

Posted in Digital, Marketing, Uncategorized | Tagged , , , , | Leave a comment

4 technologies every CMO must know

In 2011, IBM released a report that identified the four biggest challenges keeping CMOs awake at night: the explosion of data, social media, the proliferation of channels and devices, and shifting consumer demographics. Those challenges also represent growth opportunities with … Continue reading

Posted in Digital, Marketing | Tagged , , , , , , , , , , , , , , , , | Leave a comment