Tag Archives: Disney

Six Famous Movies That Lived up to Massive Hype

What’s more impressive: the fact that 195 nations signed a global accord on climate change or that Star Wars: The Force Awakens lived up to the hype? I’m going to go with Star Wars. The Paris Agreement to fight climate … Continue reading

Posted in Movies | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Apple and Disney Launch and Learn with Wearables

Apple has some work to do with the Apple Watch. Early adopters are criticizing the new wearable for a host of problems, including limited battery life. In other words, development is progressing on schedule. Apple is breaking into a nascent … Continue reading

Posted in Design | Tagged , , , , , , , , , , , , , , , | Leave a comment

Apple and Disney: Extensions of You

Apple and Disney want more than your money. They want to influence your behavior. Disney’s MagicBand wearable is teaching hundreds of thousands of Walt Disney World visitors how easy it is to manage their vacations with a simple swipe of … Continue reading

Posted in Marketing | Tagged , , , , , | 1 Comment

How to Win the War for the Everywhere Customer

The battle for the omni-channel customer experience has become a war for an “everywhere customer,” who uses multiple devices and channels for shopping and expects brands to be everywhere. On average, Americans own four digital devices and users who interact … Continue reading

Posted in Marketing | Tagged , , , , , , | Leave a comment

How C2E2 Celebrates the Superfan

Three years ago, I blogged about the first time I attended the Chicago Comic & Entertainment Expo, then in its second year. This fan culture event was overwhelming, and it was difficult to know where to begin talking about the … Continue reading

Posted in Marketing | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Why We Can’t Stop Talking about Steve Jobs

If Steve Jobs were alive today, he would be the first to tell you he was not the only person responsible for making Apple succeed. But let’s face it: Steve Jobs defined the Apple brand, a reality that has been … Continue reading

Posted in Design | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Netflix: You Can’t Always Get What You Want

If the ultimate measure of a brand is what you do, not what you say, then Netflix is underperforming seriously. The company brags that “Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen” … Continue reading

Posted in Digital, Entertainment | Tagged , , , , , , , | 5 Comments

Co-creation is the future of marketing

I recently wrote a blog post for the iCrossing Content Lab regarding the Raytheon Sum of All Thrills ride — an intriguing experience in which you build your own virtual ride using computer design tools provided by Raytheon. I was … Continue reading

Posted in Design, Digital, Entertainment, Marketing, Uncategorized | Tagged , , , , , , , , , , | 3 Comments

What’s your lagniappe?

My good friend Paul Chaney recently introduced me to the joys of lagniappe, a term popular in Louisiana where Paul lives. As Paul explained, a lagniappe (pronounced LAN-yap) is a “something extra” you give to another person in order to … Continue reading

Posted in Entertainment, Marketing | Tagged , , , , , , , | 9 Comments

Finally: 3-D that makes sense

It was only a matter of time before Disney Parks and Resorts responded to the success of Wizarding World of Harry Potter at rival Universal’s Islands of Adventure. And with the announcement of an Avatar world at Disney’s Animal Kingdom, … Continue reading

Posted in Entertainment, Marketing | Tagged , , , , , , , | 1 Comment