Tag Archives: Digital

Taking a Vacation from Digital

For a week this summer I took a vacation from digital, and I’ve never been happier. My wife Jan, daughter Marion, and I visited our friends Kevin and Robert in their home outside Quebec City for nine days, and incredibly … Continue reading

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Are you acting like a digital steward or a fool?

Want to be a good digital steward? Teach yourself and your children digital literacy and manners. That’s my reaction to a new Retrevo study on the lifestyle habits of digitally connected parents that Jennifer Jacobson of Retrevo kindly shared with … Continue reading

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A clever product for clever (digital) moms

How do you discuss diaper pails in the digital world? My employer Razorfish helped Munchkin Inc. address this challenge by involving social influencers (moms) through the new Diaperpail microsite that launched in November.  The work is a good example of … Continue reading

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Obama.com & You

View more presentations from David Deal. At FIAP Buenos Aires, my Razorfish colleague Joe Crump discussed seven tactics that marketers can learn from Barack Obama, America’s first digital president.  I’ve reproduced his presentation here and highly recommend you take a … Continue reading

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Online, offline converge in new marketing campaign

How do you make laundry detergent fun? My employer Razorfish tackled this challenge when we helped all® detergent create a promotion that aired April 5 on Celebrity Apprentice.  Instead of focusing on product attributes, we associated all® with a charitable … Continue reading

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So you want to work for Avenue A | Razorfish?

Check out “Confessions of a Summer Intern” a blog by Maddie Graunke, which gives you an inside look at the experiences of an intern for my employer, Avenue A | Razorfish. Based in the Chicago office, Maddie has been interning … Continue reading

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So you want to work for Avenue A | Razorfish?

Check out “Confessions of a Summer Intern” a blog by Maddie Graunke, which gives you an inside look at the experiences of an intern for my employer, Avenue A | Razorfish. Based in the Chicago office, Maddie has been interning … Continue reading

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This is why we read digital media

In a recent blog post, I shared the story of a bright and talented 20-something job candidate who confessed to me that she’d never purchased a print edition of any newspaper in her life because she’s so comfortable consuming all … Continue reading

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This is why we read digital media

In a recent blog post, I shared the story of a bright and talented 20-something job candidate who confessed to me that she’d never purchased a print edition of any newspaper in her life because she’s so comfortable consuming all … Continue reading

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Avenue A | Razorfish Unveils Top 10 Digital Brands

| View | Upload your own In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss “Digital Darwinism” at the Cannes International Advertising Festival on June 21. Today I’m making … Continue reading

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