New Razorfish report studies consumer purchase behavior

Tuesday, October 28th, 2008

Social media influence consumer purchase behavior far more than you might think. That’s a key finding of new Razorfish thought leadership, FEED: The Razorfish Consumer Experience Report. The report is available in Flash and PDF download here: http://feed.razorfish.com and on the Razorfish Digital Design Blog. FEED, launched on 20 October ...

The inside scoop on Microsoft Surface

Tuesday, May 20th, 2008

On April 17, AT&T worked with Microsoft and my employer Avenue A | Razorfish to launch the first retail application of Microsoft Surface touch-and-recognition table technology at a limited number of AT&T wireless stores. Surface promises to improve upon the often-confusing process of buying a mobile phone in a retail ...

I love REM's latest but . . .

Friday, April 11th, 2008

Accelerate sounds great but features the worst CD cover art (above) since Robert Plant released Fate of Nations: And just about as bad as the hideous cover of the otherwise excellent A Bigger Bang by the Rolling Stones: Why hide one of the most visible and highly recognizable bands in the world ...

Harnessing social technologies to energize sales

Tuesday, April 8th, 2008

This blog post comes to you live from the 2008 Forrester Marketing Forum, held April 8-9, 2008, in Los Angeles. The purpose of the event is to take a snapshot of the state of the art in successful marketing. In an afternoon session April 8, Josh Bernoff and Charlene Li, ...

AT&T launches a Surface-level consumer experience

Wednesday, April 2nd, 2008

I cannot say I know anyone who would characterize shopping for a mobile device as "fun and engaging." AT&T, a client of my employer Avenue A | Razorfish, hopes to change things. At the CTIA Wireless Conference April 2, AT&T demonstrated how the company will use Microsoft Surface touch ...

Listening through communities

Monday, February 18th, 2008

Levi's and Kraft Crystal Light recently launched efforts that show how two major brands use online communities to listen to consumers instead of toss messages at them. Levi's: Project 501 Design Challenge On January 23, viewers of the TV show "Project Runway" learned about the launch of the Levi's Project 501 Design ...

Marketing rant: keep it simple, stupid

Wednesday, January 9th, 2008

Reporting from the Consumer Electronics Show, the January 8 Chicago Tribune breathlessly announced that new consumer gadgets are selling simplicity over technical jargon. "Instead of focusing on megapixels, RAM and lines of resolution, productmakers are trying to remove the intimidation factor by focusing on how their gear can meet people's needs," ...

What can marketers learn from dumb luck?

Wednesday, November 14th, 2007

About 30 years ago, an unknown movie director named Steven Spielberg was in the throes of despair. He had been entrusted with filming a best-selling novel about a shark that terrorizes a town in Martha's Vineyard, and everything was going wrong. The movie was over budget. The on-location shoot was a ...

Build a kitchen on your laptop at brevilleusa.com

Friday, November 9th, 2007

Let's say you're thinking of buying a new espresso machine but you're not sure how it will look in your kitchen. You might turn to brevilleusa.com, where you can drag and drop Breville products like juicers, coffee makers, and toasters inside your own customizable kitchen countertop.  Designed with my employer ...