Beyoncé Finds a New Muse

Wednesday, April 27th, 2016

Was anyone ready for the new-look Beyoncé? After creating a body of work that celebrated self-empowerment through sexuality, Queen Bey has released searing music that tackles themes such as black femininity, social inequality, spirituality, and marital politics. In other words, she has become culturally relevant. Striving to be culturally relevant does ...

The Coachella 360-Degree Live Stream Disappoints

Saturday, April 23rd, 2016

Hey, Coachella: I want my glorious live stream back. For years, the Coachella music festival has set the gold standard with event live streams largely because its camera crews make you feel like you're right on stage with the artists. Last week, for instance, the live streams of Ice Cube, Grimes, ...

The Future of Concert Live Streaming: Social Virtual Reality

Sunday, April 17th, 2016

Music is the star of the annual Coachella festival, which kicked off April 15 for the weekend and resumes April 22, but virtual reality is starting to grab its own headlines. Coachella and Vantaget.tv recently announced the launch of its own virtual reality app, which allows owners of VR headsets (either the ...

Empathy at Trader Joe’s

Thursday, April 14th, 2016

In X: The Experience When Business Meets Design, Brian Solis asserts that experience is the new brand, and he devotes an entire book discussing how companies can create "memorable moments for your customers through every encounter they have with your brand -- all day, every day." He says that customers want ...

“How We Listen Now” Confronts the Music Industry

Tuesday, April 12th, 2016

Cortney Harding is on a mission to wake up the music industry. The writer and music industry consultant has recently published How We Listen Now: Essays and Conversations about Music and Technology, a provocative examination of two different worlds: on the one hand, consumers are experiencing music on their own time, in ...

How James Kaplan Paints Music with Words

Thursday, April 7th, 2016

Every once in a while, a book comes along that makes you want to become a better writer. You cannot always predict when those breakthroughs will happen. A case in point: James Kaplan's two-volume biography of Frank Sinatra, Frank: The Voice and Sinatra: The Chairman (the latter of which was published in ...

How I Fell in Love with Rock & Roll

Saturday, March 19th, 2016

Led Zeppelin turned me on to rock and roll 40 years ago. In 1976, I was 13 years old. My family had settled into a new home in Wheaton, Illinois, after moving from Battle Creek, Michigan, the year before. Music figured large in our lives. My older sister Karen enjoyed disco. ...

The Case for Remixing Your Logo

Thursday, March 17th, 2016

For most brands, corporate logos are protected and revered. A business such as Disney invests substantial energy and budget into making its logotype a consistent expression of its brand essence, and for good reason: especially in the age of Instagram and Snapchat, a logotype is like a totem that instantly ...

My George Martin Memories

Wednesday, March 9th, 2016

Sir George Martin crossed paths with me twice during my career in marketing, and both times he left his mark. I remember those two moments clearly as I reflect on the passing of the Fifth Beatle: A Personal Encounter I first met him in 2000 when I worked on the Accenture global ...

The Overlooked Triumph of “The Revenant”: Music

Sunday, February 28th, 2016

The Revenant was robbed. For all the Oscar nominations The Revenant has received, the movie was victim of a glaring omission: Best Original Score. The score, created by Ryuichi Sakamoto and Alva Noto (with additional music by Bryce Dessner of the National), creates a sonic tapestry that deepens the emotional impact ...