Three Essential Elements of a Writing Style Guide

Wednesday, April 15th, 2015

Photo source: Wikipedia Your brand has a publishing style even if you don't realize it. The Whole Foods Whole Story blog is personal and conversational. The Red Bull Bullevard strives to be punchy and cheeky. I was recently reminded of the importance of style when I read "Holy Writ," a passionate The ...

From Coachella to Jimmy Fallon: Five Ways Classic Rockers Stay Relevant

Sunday, April 12th, 2015

Photo credit: Matt Becker, www.melodicrockconcerts.com A bunch of old rock and rollers are the toast of Coachella. AC/DC, rebounding after the loss of two key members, played a set April 10 that earned the band the kind of acclaim and attention that any artist would envy. Stereogum rated AC/DC the best act ...

How to Win the War for the Everywhere Customer

Thursday, March 19th, 2015

The battle for the omni-channel customer experience has become a war for an “everywhere customer,” who uses multiple devices and channels for shopping and expects brands to be everywhere. On average, Americans own four digital devices and users who interact across multiple devices or channels are substantially more likely to ...

Why Mr. Spock Endures

Saturday, February 28th, 2015

How does a fictional character eclipse his real-life creator and become embedded in the fabric of popular culture? I have been pondering the question while watching the widespread outpouring of grief and nostalgia in the wake of the death of Leonard Nimoy, the man who gave us Mr. Spock. When my ...

Three Oscar-Winning Movies That Rewrote History

Thursday, February 19th, 2015

Oscar-nominated movies should place more importance on historical accuracy than storytelling -- at least that's the conclusion you might draw from the criticisms lodged at American Sniper, The Imitation Game, and Selma. An angry cabal of tut-tutting, self-appointed guardians of public taste have attacked the directors of these movies for having the ...

Real-Time Marketing Is More Than an Oscars War Room

Wednesday, February 18th, 2015

The Academy Awards, Grammys, and Super Bowl constitute the peak of real-time marketing season. Throughout February, brands ramp up their efforts to generate instant buzz by capitalizing on the unexpected and exciting drama that unfolds throughout the course of these high-profile events. But as my recently published Gigaom report indicates, ...

Do You Trust Your Audience? A Lesson from a Great Movie

Monday, February 16th, 2015

Do you trust your audience? Before you answer "Sure!" make sure you watch the famous "Sam the Lion" monologue from the Oscar-winning movie The Last Picture Show. In just four minutes, Director Peter Bogdanovich offers a lesson on earning the trust of your audience, one that applies to any content marketer. The ...

Show — Don’t Tell

Wednesday, February 11th, 2015

Unveiling a new logo is like telling a joke: if you have to explain it, you've lost your audience already. That's why I like the approach that innovation consultancy BeyondCurious took recently in sharing its new logotype. Instead of publishing a self-important press release explaining the technical specifications of its logo ...

Bob Dylan Doesn’t Need Your Stinkin’ Badges

Monday, February 9th, 2015

Bob Dylan has always defied expectations. He famously went electric when folk was acoustic and released the austere John Wesley Harding when electric psychedelia was in vogue (among many other career twists). With the release of his 36th album, Shadows in the Night, the 73-year-old music legend once again shows ...

New Report: Grammys Already a Hit with Real-Time Advertisers

Thursday, February 5th, 2015

For decades, the Grammy Awards have been knocked for being out of step with the times. (After all, the Grammys once awarded "Winchester Cathedral" Best Contemporary [R&R] Recording instead of "Eleanor Rigby.") But in its 57th year, the Grammy Awards are more culturally relevant than ever. Consider this: a new report ...