The CMO Is Changing — Are You?

Tuesday, October 28th, 2014

Chief marketing officers are becoming business leaders with operational expertise in order to gain the respect of their C-suite peers. Tomorrow's CMOs will need to master analytics, technology, and innovation. Those are some of the key take-aways of Your CMO Is Changing, a presentation by Forrester Research Vice President and ...

Why Winning with Digital Is Like Making a Movie

Tuesday, October 28th, 2014

Mastering digital business is a lot like making a movie: you need to assemble a network of experts instead of trying to do it all yourself. Embracing an ecosystem to create customer value was the main take-away of Level Up: The Next Challenge in Digital Mastery, a presentation by Bill ...

Jermaine Dupri Wants to Save R&B with New Jagged Edge Album

Thursday, October 23rd, 2014

If you want to get a rise out of music legend Jermaine Dupri, ask him about the new Jagged Edge album, J.E. Heartbreak II. Dropping October 27, J.E. Heartbreak II reunites Dupri with the group he signed to his So So Def record label in 1997. And Dupri promises that ...

Three Marketing Lessons from Bill McDermott’s “Winners Dream”

Tuesday, October 14th, 2014

Everyone loves a winner. But what are winners made of? According to Winners Dream, new book by SAP CEO Bill McDermott, winners know how to dream big, empathize with others, and sense and respond to change. McDermott's book matters to marketers not only because he believes in the power of ...

Is Apple Disrupting Industries Again?

Friday, October 3rd, 2014

Do you remember when Apple could change entire industries with its product launches? Apple just might be returning to its industry disrupting ways with the launch of Apple Watch. When the Watch was unveiled in September, not only was I was struck by the passionate reactions (ranging from praise to ...

How Robert Plant Reinvented Himself

Wednesday, October 1st, 2014

One of the consequences of fame is being pigeonholed. McDonald's is so well known for serving burgers, fries, and milkshakes that the fast-food giant has struggled to become a credible alternative for salads and smoothies. Sean Connery found it difficult to transition his acting career beyond James Bond. And then ...

GE Combines Content Marketing & Advertising with “Enhance Your Lighting”

Tuesday, September 30th, 2014

Conventional wisdom says that content marketing needs to be useful to be effective. Creating utility builds credibility and separates content marketers from advertisers. Hence, Intelligensia Coffee offers Brew Guides to teach consumers how to brew the perfect cup of coffee, and Birchbox creates how-to videos with beauty tips, such as ...

Is There Room for Brands on Ello? You Bet

Friday, September 26th, 2014

Meet Ello, the anti-advertising social network and gated community for the cool kids. Ello has already exploded in popularity by offering an ad-free network and by allowing members to use made-up names instead of their real names (unlike Facebook, which requires the use of your real name to have a ...

What NFL CMO Dawn Hudson Can Learn from the NBA’s Comeback

Wednesday, September 24th, 2014

Photo source: guinnessworldrecords.com Dawn Hudson has a lot of work to do. As the NFL's newly appointed CMO, Hudson enters a maelstrom of controversy caused by the league's failure to deal with repugnant off-the-field behavior of high-profile players like Ray Rice. But the NFL is not the only big-time sports brand that has faced hard times. In the ...

Apple Pays Dearly for U2’s “Free” Music

Friday, September 12th, 2014

Photo credit: Marcio Jose Sanchez, AP Let's get something straight: U2 did not give away its new album, Songs of Innocence. To be sure, if you have iTunes, on September 9 you received a free copy (without asking for it) of Songs of Innocence. But Apple paid U2 an undisclosed amount ...