Dr. Apple Will See You Now

Friday, February 24th, 2017

Apple has been defined by consumer product innovations such as transforming mobile phones from calling devices into data centers. But you won't find Apple's future in an Apple store. You'll need to visit a hospital like Johns Hopkins Medicine. At Johns Hopkins, physicians provide epilepsy patients with Apple Watches to track ...

Love Me? Message Me

Monday, February 13th, 2017

Sharing Valentine's Day love means swapping mobile messages sprinkled with emoji and stickers. And brands want a piece of that action. As part of a Valentine's Day campaign targeting mobile users, Dunkin' Donuts features a special emoji keyboard that makes it possible for users to add emoji to their texts. Dunkin' ...

How Google Is Bringing Virtual Reality to Everyone on Every Device

Friday, February 10th, 2017

Google just moved one step closer to its vision of taking virtual reality a mainstream. On February 9, Google announced that its Chrome browser supports VR experiences. As noted on a blog post, "With the latest version of Chrome, we’re bringing VR to the web—making it as easy to step ...

Do You Speak Emoji?

Tuesday, February 7th, 2017

Next time you are on Twitter, check out emoji search by Google. If you tweet an emoji to Google's Twitter account, Google will respond with suggestions of where to eat or what to do based on the content of your emoji. For instance, I tweeted to Google a donut emoji, ...

How Dippin’ Dots Mastered the Real-Time News Arc

Wednesday, January 25th, 2017

How 'bout them Dippin' Dots? One moment it's a challenger brand with a niche following, just minding its own business and selling flash-frozen ice cream at places like amusement parks, sports stadiums, and convenience stores. The next thing you know, Dippin' Dots becomes a national trending topic after its name gets sucked into a ...

Why Sprint and Tidal Are Hustling Music Together

Monday, January 23rd, 2017

Tidal needs a financial partner. Sprint needs new customers. The two businesses just took a step toward addressing each other's needs. Sprint has announced a 33-percent stake in Tidal, which will "give Sprint’s 45 million retail customers unlimited access to exclusive artist content not available anywhere else," according to a press ...

Amazon Dashes to the On-Demand Economy

Sunday, January 22nd, 2017

Sometimes change wears an awkward smile. When Amazon launched Dash buttons for instant re-ordering of products in 2015, the idea seemed so goofy that some considered the announcement to be an April Fool's Day joke. Amazon actually expected people to affix WiFi-enabled hardware devices to any object in our homes ...

Spin Creative Gold with “Yes, And . . .”

Tuesday, January 17th, 2017

Photo credit: Brian Schultz If you want to inspire people to do great work, try the "Yes, and . . ." approach. "Yes, and . . ." is a popular expression in theater, especially in improvisational comedy. You might have encountered the idea in Tina Fey's book, Bossypants. The concept refers to ...

When Artists Lead an Audience

Saturday, January 14th, 2017

"Are there any paranoids in the audience tonight?" With those caustic words, Roger Waters introduced "Run Like Hell" in concert in 1980. Waters continues to taunt and provoke his audience 37 years later when he performs music from his Pink Floyd catalog and solo career, often by injecting venomous statements against ...

Snapchat and Ed Sheeran: 21st Century Radio

Thursday, January 5th, 2017

The phrase "music distribution" sounds boring. And yet music distribution is where brands inside and outside music can learn about innovation, as Ed Sheeran and Snapchat have demonstrated. A new Snapchat lens makes you appear as though you're wearing a pair of blue sunglasses while listening to a clip of one ...