Monday, May 20th, 2013
Many of us think of Guy Kawasaki as the master of evangelism marketing, but he actually answers to a higher calling: to inspire you and me to be better people. Guy Kawasaki is what I call a market maker. Market makers are not satisfied with simply selling products and services ...
Tags: Ahmet Ertegun, Alltop, Anita Roddick, APE, Apple, David Deal, Enchantment, Google, Google Plus, Guy Kawasaki, How to Be a Market Maker, HubSpot, Jerry Wexler, John Lasseter, Jonathan Ive, Peg Fitzpatrick, Pixar, Porter Gale, Shawn Welch, Steve Jobs, Superhype, Tom Dowd, What the Plus, Your Network Is Your Net Worth
Posted in Google Plus, Marketing, Social media | No Comments »
Tuesday, May 7th, 2013
The rock and pop music industry is alive and well. The business of music as we once knew it might be dead, but musicians continue to thrive and innovate -- if you'll let them. Case in point: today AM & Shawn Lee released La Musique Numerique, a striking blend of ...
Tags: AM, Billboard, David Deal, iCrossing, La Musique Numerique, Mashable, Razorfish, Shawn Lee, Superhype, USA Today
Posted in Music | 1 Comment »
Tuesday, May 7th, 2013
On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding -- or sharing your own brand with an outside brand -- is an increasingly popular way for celebrities like Justin Timberlake and major corporations ...
Tags: Alicia Keys, Apple, BlackBerry, Budweiser, Christopher Swope, David Deal, Dodge Ram, Fast Company, Global 14, Harley-Davidson, iCrossing, iPod, Jermaine Dupri, Justin Timberlake, Kid Rock, Live Nation, Madonna, Michael Jordan, Nike, PSFK, Smirnoff, Superhype, U2, Zac Brown
Posted in Agencies, Celebrities, Marketing | No Comments »
Monday, April 29th, 2013
Co-brands between artists and celebrities are all the rage, as evidenced recently by the launch of Justin Timberlake's relationship with Budweiser and Alicia Keys's co-brand with Blackberry. At the Forrester Research Marketing Forum April 19, Christopher Swope of Live Nation provided a case study on how artists and brands can ...
Tags: Chrisopher Swope, David Deal, Diageo, Forrester Marketing Forum, Forrester Research, Lil" Buck, Live Nation, Madonna, MDNA, Smirnoff, Smirnoff Nightlife Exchange, Superhype
Posted in Celebrities, Entertainment, Marketing, Music, Social media | 2 Comments »
Thursday, April 11th, 2013
This is a tale of two artists: a rock legend and a musician who has probably been off your radar screen for years. The legend wants your money. The musician wants your ear.
First, consider the musician: Boz Scaggs. Remember Boz Scaggs? You know -- the guy who gave us radio-friendly ...
Tags: Boz Scaggs, David Deal, Grrr!, Lido Shuffle, Lowdown, Memphis, Rolling Stones, Superhype
Posted in Music | No Comments »
Thursday, March 14th, 2013
TMZ has transformed itself from everyone's favorite guilty pleasure to a powerhouse news reporting and entertainment brand. The multi-million dollar organization managed by Harvey Levin long ago shrugged off its image as a snarky Hollywood gossip site and by beating mainstream news organizations such as CNN at their own game. ...
Tags: CNN, David Deal, Harvey Levin, Mel Gibson, Michael Jackson, Superhype, SxSW, TMZ
Posted in Entertainment | No Comments »
Monday, March 11th, 2013
From Down Under comes a shimmering new song by Vanessa Elisha, "Home to Me." The song layers Elisha's lush R&B-inspired vocals on top of a sexy chill-out groove to capture what Elisha describes to me as "that yearning for first love, or that feeling that you have in the beginning ...
Tags: "Home to Me, David Deal, Global 14, Jermaine Dupri, Superhype, Vaessa Elisha
Posted in Music | No Comments »
Saturday, March 2nd, 2013
We remember Bruce Springsteen and Clarence Clemons as being both kindred spirits and successful band mates. And the album cover of Born to Run captures the essence of their story as we've learned it. Born to Run, profiled here for my series on memorable album covers, endures because the cover expresses the ...
Tags: Born to Run, Bruce Springsteen, Clarence Clemons, David Deal, Jungleland, Peter Ames Carlin, Superhype, Tenth Avenue Freeze-Out
Posted in Music | No Comments »
Monday, February 25th, 2013
Simply watching major events like the Academy Awards and Grammys is a passé experience. These days you can go backstage and rub elbows with the stars thanks to second-screen capabilities offered by forward-thinking organizations like the Academy of Motion Picture Arts and Sciences. Of course, the Oscars are a notoriously ...
Tags: Academy Awards, Argo, David Deal, Grammy Awards, Jack Nicholson, Oscars, Oscars Backstage Pass, Quentin Tarantino, second screen, Superhype
Posted in Celebrities, Entertainment | No Comments »
Friday, February 22nd, 2013
Music, sweet music. You're the queen of my soul.
Those words come from a soaring Average White Band song, "Queen of My Soul." I've been thinking a lot about that song during a week defined by my love of music. On Tuesday, a popular Pink Floyd news resource, Brain Damage, published ...
Tags: Brain Damage, Caroline McCarthy, Daria Musk, David Deal, Google, Google Plus, Pink Floyd, RAM RIch, Social Media Week, Social Media Week New York, Superhype
Posted in Music | 4 Comments »
