Heroes and Villains: Why Deflategate Is Good for the NFL

Monday, January 26th, 2015

NFL CMO Dawn Hudson should be pinching herself right now because the "deflategate" controversy is a godsend for the league. Allegations that the New England Patriots knowingly provided underinflated footballs for the AFC championship game have created more conversation about the upcoming Super Bowl XLIX than the NFL could have ...

One Stadium to Rule Them All

Sunday, January 25th, 2015

Even the most successful NFL teams cannot control the quality of their product on the field. And in an era of free agency, it's harder for teams to develop fan loyalty toward their best players. So more teams, even successful ones, have turned their stadiums into memorable experiences, where a ...

How an Album Cover Expressed Peter Gabriel’s Dark Creation

Sunday, January 18th, 2015

An intruder, an assassin, and an amnesiac: they are among the fractured souls who inhabit the ghostly landscape of Peter Gabriel's third album, Peter Gabriel. Released in 1980, Peter Gabriel was the sound of a daring artist finding inspiration from some dark place on the fringes of society. And the ...

Content Marketing: There Is No Try

Monday, January 5th, 2015

Pity the CMO. She is responsible for growing a business and ensuring that her company's brand remains relevant even as constantly changing market forces and technologies make her life one steep learning curve. And it seems everyone wants to tell her how to do her job. She's supposed to get ...

Memorable Album Covers of 2014: The Self-Portraits

Saturday, December 20th, 2014

In 2014, musicians once again demonstrated that album cover art still matters -- even as album sales continue to drop. The album cover remains a powerful way for artists to visualize their music and their personalities. According to analyst Mary Meeker, we upload and share 1.8 billion images a day. ...

Local Search: “The Next Digital Battleground for Brands”

Monday, December 15th, 2014

If you had to choose the next battleground for digital marketing, what would you nominate? Gamification? Mobile? Content marketing? Well, how about local search? According to a new Forrester Consulting study commissioned by local search automation company SIM Partners (a client of mine), brands with local search strategies are enjoying ...

Pink Floyd’s “The Endless River”: Revenge of the Dinosaurs

Wednesday, November 19th, 2014

Pink Floyd's new (and final) album, The Endless River, had every reason to fail on its release November 10. At a time when album sales are in a free fall, the Floyd released an unabashed 53-minute artifact of the era of album-oriented rock. The Endless River consists mostly of ambient ...

6 Predictions for Music Streaming

Friday, November 14th, 2014

Forget Taylor Swift's futile Spotify boycott. The real news emerging from the music industry this week was the launch of YouTube's streaming service. The new service consists of YouTube with streaming functionality (as opposed to being a new product with a different name, thus benefitting from YouTube's brand reach). On ...

The CMO Is Changing — Are You?

Tuesday, October 28th, 2014

Chief marketing officers are becoming business leaders with operational expertise in order to gain the respect of their C-suite peers. Tomorrow's CMOs will need to master analytics, technology, and innovation. Those are some of the key take-aways of Your CMO Is Changing, a presentation by Forrester Research Vice President and ...

Why Winning with Digital Is Like Making a Movie

Tuesday, October 28th, 2014

Mastering digital business is a lot like making a movie: you need to assemble a network of experts instead of trying to do it all yourself. Embracing an ecosystem to create customer value was the main take-away of Level Up: The Next Challenge in Digital Mastery, a presentation by Bill ...