Apple and Disney Launch and Learn with Wearables

Sunday, May 17th, 2015

Apple has some work to do with the Apple Watch. Early adopters are criticizing the new wearable for a host of problems, including limited battery life. In other words, development is progressing on schedule. Apple is breaking into a nascent market with an imperfect product just as another huge brand, ...

How SIM Partners and Vibes Are Changing Local Marketing

Wednesday, May 13th, 2015

Let's pretend for a moment that you are in Manhattan on a business trip. Just before an important meeting, you spill coffee all over your shirt. You're too far away from your hotel to grab another one. You pull out your mobile phone and Google "shirts near me." Lo and ...

Apple and Disney: Extensions of You

Monday, May 11th, 2015

Apple and Disney want more than your money. They want to influence your behavior. Disney's MagicBand wearable is teaching hundreds of thousands of Walt Disney World visitors how easy it is to manage their vacations with a simple swipe of the wrist. The Apple Watch promises to empower consumers to ...

Three Essential Elements of a Writing Style Guide

Wednesday, April 15th, 2015

Photo source: Wikipedia Your brand has a publishing style even if you don't realize it. The Whole Foods Whole Story blog is personal and conversational. The Red Bull Bullevard strives to be punchy and cheeky. I was recently reminded of the importance of style when I read "Holy Writ," a passionate The ...

From Coachella to Jimmy Fallon: Five Ways Classic Rockers Stay Relevant

Sunday, April 12th, 2015

Photo credit: Matt Becker, www.melodicrockconcerts.com A bunch of old rock and rollers are the toast of Coachella. AC/DC, rebounding after the loss of two key members, played a set April 10 that earned the band the kind of acclaim and attention that any artist would envy. Stereogum rated AC/DC the best act ...

How to Win the War for the Everywhere Customer

Thursday, March 19th, 2015

The battle for the omni-channel customer experience has become a war for an “everywhere customer,” who uses multiple devices and channels for shopping and expects brands to be everywhere. On average, Americans own four digital devices and users who interact across multiple devices or channels are substantially more likely to ...

Why Mr. Spock Endures

Saturday, February 28th, 2015

How does a fictional character eclipse his real-life creator and become embedded in the fabric of popular culture? I have been pondering the question while watching the widespread outpouring of grief and nostalgia in the wake of the death of Leonard Nimoy, the man who gave us Mr. Spock. When my ...

Three Oscar-Winning Movies That Rewrote History

Thursday, February 19th, 2015

Oscar-nominated movies should place more importance on historical accuracy than storytelling -- at least that's the conclusion you might draw from the criticisms lodged at American Sniper, The Imitation Game, and Selma. An angry cabal of tut-tutting, self-appointed guardians of public taste have attacked the directors of these movies for having the ...

Real-Time Marketing Is More Than an Oscars War Room

Wednesday, February 18th, 2015

The Academy Awards, Grammys, and Super Bowl constitute the peak of real-time marketing season. Throughout February, brands ramp up their efforts to generate instant buzz by capitalizing on the unexpected and exciting drama that unfolds throughout the course of these high-profile events. But as my recently published Gigaom report indicates, ...

Do You Trust Your Audience? A Lesson from a Great Movie

Monday, February 16th, 2015

Do you trust your audience? Before you answer "Sure!" make sure you watch the famous "Sam the Lion" monologue from the Oscar-winning movie The Last Picture Show. In just four minutes, Director Peter Bogdanovich offers a lesson on earning the trust of your audience, one that applies to any content marketer. The ...