Paul Wrote “Hey Jude” for Me

Saturday, May 21st, 2016

You don't listen to great songs. You experience them personally. They feel like they were written just for you. They take on different meaning each time you experience them because as your life changes and the context of the song changes. Sometimes even a song you've heard a million times can ...

Facebook’s Media/Entertainment Roadmap

Monday, May 16th, 2016

(Image source: Mark Boster/Los Angeles Times) Facebook has hit a few speed bumps lately as the world's largest social network heads down the path of becoming a media/entertainment business. About a week ago, company was accused of suppressing content from conservative news outlets in its Trending Topics news feed. Then, on May ...

When Brands Mess with Our Emotions

Thursday, May 12th, 2016

Jess Goulart of BTRtoday recently asked me how I think branding has changed over the years. I told her that although businesses are sharing their brand stories in more inventive ways than ever before, some of the traditional elements of a successful brand remain unchanged. For instance, a company's name and ...

You Don’t Have to Hug Your Fans

Sunday, May 8th, 2016

  Building fan love doesn't mean pandering to your audience. Radiohead, which dropped its new album A Moon Shaped Pool digitally May 8, builds fan devotion by challenging and even confounding its audience, which is the right approach for a group whose music has always been one step ahead of everyone. Radiohead's actions in ...

Beyoncé Finds a New Muse

Wednesday, April 27th, 2016

Was anyone ready for the new-look Beyoncé? After creating a body of work that celebrated self-empowerment through sexuality, Queen Bey has released searing music that tackles themes such as black femininity, social inequality, spirituality, and marital politics. In other words, she has become culturally relevant. Striving to be culturally relevant does ...

The Coachella 360-Degree Live Stream Disappoints

Saturday, April 23rd, 2016

Hey, Coachella: I want my glorious live stream back. For years, the Coachella music festival has set the gold standard with event live streams largely because its camera crews make you feel like you're right on stage with the artists. Last week, for instance, the live streams of Ice Cube, Grimes, ...

The Future of Concert Live Streaming: Social Virtual Reality

Sunday, April 17th, 2016

Music is the star of the annual Coachella festival, which kicked off April 15 for the weekend and resumes April 22, but virtual reality is starting to grab its own headlines. Coachella and Vantaget.tv recently announced the launch of its own virtual reality app, which allows owners of VR headsets (either the ...

Empathy at Trader Joe’s

Thursday, April 14th, 2016

In X: The Experience When Business Meets Design, Brian Solis asserts that experience is the new brand, and he devotes an entire book discussing how companies can create "memorable moments for your customers through every encounter they have with your brand -- all day, every day." He says that customers want ...

“How We Listen Now” Confronts the Music Industry

Tuesday, April 12th, 2016

Cortney Harding is on a mission to wake up the music industry. The writer and music industry consultant has recently published How We Listen Now: Essays and Conversations about Music and Technology, a provocative examination of two different worlds: on the one hand, consumers are experiencing music on their own time, in ...

How James Kaplan Paints Music with Words

Thursday, April 7th, 2016

Every once in a while, a book comes along that makes you want to become a better writer. You cannot always predict when those breakthroughs will happen. A case in point: James Kaplan's two-volume biography of Frank Sinatra, Frank: The Voice and Sinatra: The Chairman (the latter of which was published in ...