Fake It Until You Make It

Friday, July 17th, 2015

Photo Credit: Brian Schultz How would you like to have a job that requires you to be always on? Where the cameras are always rolling, and someone is always watching you? Where you smile and laugh no matter what kind of day you're having? Would you be energized? Mortified? Maybe a ...

“Amy” and the Unsolved Mystery of Amy Winehouse

Thursday, July 16th, 2015

Amy, the new documentary about Amy Winehouse, is an unsolved mystery and an all-too-familiar one. You know the story: a mercurial artist dies before her time, leaving behind grieving fans and an unfinished body of work. The movie leaves us pondering why she self-destructed and provides no easy answers. Over the ...

“Be Prepared to Never Make Money on Your Work”: A Music Industry Insider Speaks

Wednesday, July 8th, 2015

If you want to understand the future of the music industry, follow Cortney Harding. She is an expert at helping emerging artists find audiences through the intersection of music, branding, and technology -- the three essential requirements for any artist to succeed in the reinvented music industry. Her resume includes ...

Three Lessons I Have Learned from Jim Morrison

Friday, July 3rd, 2015

Thirty four years ago today, I visited Jim Morrison's grave at Père Lachaise Cemetery to honor his memory on the tenth anniversary of his death. The moment sealed my lifetime interest in the Doors and especially Jim Morrison. But aside from providing the soundtrack to my life and fascinating me ...

Welcome to a New Era of Convenience Shopping

Monday, June 29th, 2015

Buy buttons are taking convenience shopping to a whole new level. In recent weeks, Instagram and Pinterest announced new buy button features that make it easy for consumers to purchase goods and services directly from their apps. Facebook, which began testing shoppable ads in 2014, announced an expansion of its ...

“Sticky Fingers”: How an Album Cover Defined the Stones

Wednesday, June 10th, 2015

Some album covers are memorable because they perfectly express an artist's image (or brand, if you will) as well as music. Such is the case with Sticky Fingers, the 11th American studio album of the Rolling Stones. Sticky Fingers, newly re-issued to celebrate its 44th anniversary, created controversy in 1971 ...

Apple and Disney Launch and Learn with Wearables

Sunday, May 17th, 2015

Apple has some work to do with the Apple Watch. Early adopters are criticizing the new wearable for a host of problems, including limited battery life. In other words, development is progressing on schedule. Apple is breaking into a nascent market with an imperfect product just as another huge brand, ...

How SIM Partners and Vibes Are Changing Local Marketing

Wednesday, May 13th, 2015

Let's pretend for a moment that you are in Manhattan on a business trip. Just before an important meeting, you spill coffee all over your shirt. You're too far away from your hotel to grab another one. You pull out your mobile phone and Google "shirts near me." Lo and ...

Apple and Disney: Extensions of You

Monday, May 11th, 2015

Apple and Disney want more than your money. They want to influence your behavior. Disney's MagicBand wearable is teaching hundreds of thousands of Walt Disney World visitors how easy it is to manage their vacations with a simple swipe of the wrist. The Apple Watch promises to empower consumers to ...

Three Essential Elements of a Writing Style Guide

Wednesday, April 15th, 2015

Photo source: Wikipedia Your brand has a publishing style even if you don't realize it. The Whole Foods Whole Story blog is personal and conversational. The Red Bull Bullevard strives to be punchy and cheeky. I was recently reminded of the importance of style when I read "Holy Writ," a passionate The ...