Tag Archives: Consumer Electronics Show

How and Why Businesses Are Adopting Augmented Reality and Virtual Reality

At the 2018 Consumer Electronics show, robots, voice assistants, connected cars, and even connected cities created buzz. Augmented reality and virtual reality – not so much, with the exception of augmented reality applications in the automotive industry. But proponents of … Continue reading

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Four Companies Gobbled Up Immersive Reality Investments in 2017

There is good news and bad news for the immersive reality industry, which consists of businesses that provide augmented reality (AR), mixed reality (MR), and virtual reality (VR) products. First the good news: According to analytics firm Digi-Capital, start-ups in … Continue reading

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Marketing rant: keep it simple, stupid

Reporting from the Consumer Electronics Show, the January 8 Chicago Tribune breathlessly announced that new consumer gadgets are selling simplicity over technical jargon. “Instead of focusing on megapixels, RAM and lines of resolution, productmakers are trying to remove the intimidation … Continue reading

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Marketing rant: keep it simple, stupid

Reporting from the Consumer Electronics Show, the January 8 Chicago Tribune breathlessly announced that new consumer gadgets are selling simplicity over technical jargon. “Instead of focusing on megapixels, RAM and lines of resolution, productmakers are trying to remove the intimidation … Continue reading

Posted in Marketing | Tagged , , | 2 Comments