Tag Archives: Coca-Cola

Music Streaming: The Haves and the Have-Nots

In recent days, I have blogged about the vast divide between the music industry elite and the have-nots. Last week I focused on the music elite via my post about Jay Z’s relationship with Samsung. (Jay Z responded defiantly by … Continue reading

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“Hey Kid, Catch”: How Coca-Cola and Mean Joe Greene Launched a Legend

The Super Bowl is the quintessential American pastime. No other event captures the essence of American culture so perfectly: our love of sport, our admiration of spectacle, and our devotion to capitalism. How else do you explain why the Super … Continue reading

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Brand loyal-tee

Conventional wisdom says brand loyalty is dead, and yet a recent discovery I made at a nearby Target store indicates we are still willing to pledge our allegiance to a logo, at least. Shoppers in the mens department are apparently … Continue reading

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How Twitter united indie star AM with Razorfish

How does an emerging indie artist in the dysfunctional music industry find an audience anymore? My employer Razorfish is tackling that challenge through an unusual co-branding relationship with indie musician AM, which sees Razorfish playing the role of quasi-record label, … Continue reading

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Avenue A | Razorfish Unveils Top 10 Digital Brands

| View | Upload your own In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss “Digital Darwinism” at the Cannes International Advertising Festival on June 21. Today I’m making … Continue reading

Posted in Agencies, Digital, Marketing | Tagged , , , , , , , , , , , , , , , | 3 Comments

Avenue A | Razorfish Unveils Top 10 Digital Brands

| View | Upload your own In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss “Digital Darwinism” at the Cannes International Advertising Festival on June 21. Today I’m making … Continue reading

Posted in Agencies, Digital, Marketing | Tagged , , , , , , , , , , , , , , , | 3 Comments