How Four Teens Taught Brands a Real-Time Marketing Lesson

Tuesday, July 15th, 2014

You have probably heard the story by now: a 16-year-old Omaha resident named Tom White is a media sensation thanks to an amateur photo of White grinning with Sir Paul McCartney and Warren Buffett. But Tom White and the three teenagers who helped him create the moment on the streets ...

How Internet Pranksters Such as Elan Gale and Randy Liedtke Take Advantage of Our “Me, Too, Me, First” Culture

Friday, December 6th, 2013

Truth is the first casualty in the digital war for attention. Throughout 2013, a rash of hoaxes perpetuated online have reminded us of the fragile nature of credibility in the digital world. So many attention-grubbing pranksters have hijacked digital media that CNN has declared 2013 as the year of the hoax. ...

TMZ: The Time Inc. of Fame Inc.

Thursday, March 14th, 2013

TMZ has transformed itself from everyone's favorite guilty pleasure to a powerhouse news reporting and entertainment brand. The multi-million dollar organization managed by Harvey Levin long ago shrugged off its image as a snarky Hollywood gossip site and by beating mainstream news organizations such as CNN at their own game. ...

Flip off a Judge and Become a Celebrity

Sunday, February 10th, 2013

File this one under "Only in America": on February 4, a Florida teen named Penelope Soto flips off a judge at a hearing for a Xanax possession charge, which earns her a 30-day contempt of court sentence.  The moment is captured via courtroom video. The video goes viral and becomes ...

How a $50 iPod Shuffle cost me $1,000

Friday, April 15th, 2011

The Apple product experience does not always live up to the Apple brand name. Case in point: recently my daughter purchased an iPod Shuffle after carefully saving $50 in her piggy bank. Her excitement was palpable as we made our purchase at a nearby Apple Store. As I drove us ...