Tag Archives: CMO

Content Marketing: There Is No Try

Pity the CMO. She is responsible for growing a business and ensuring that her company’s brand remains relevant even as constantly changing market forces and technologies make her life one steep learning curve. And it seems everyone wants to tell … Continue reading

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The CMO Is Changing — Are You?

Chief marketing officers are becoming business leaders with operational expertise in order to gain the respect of their C-suite peers. Tomorrow’s CMOs will need to master analytics, technology, and innovation. Those are some of the key take-aways of Your CMO … Continue reading

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Real-time marketing requires real talent

My employer iCrossing has been collecting digital executives. Thought leader Roger Wood joined the company‚Äôs digital media practice in May. Former Jupiter Research analyst Gary Stein joined the strategy team in June. And, as announced today, former NBC Universal executive … Continue reading

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