Introducing “20/20,” a Film Shot with Google Glass by Clark Kokich

Monday, March 17th, 2014

Clark Kokich has built a career helping brands master digital technology. So it's only fitting that Kokich, the chief strategy officer at Marchex, former Razorfish CEO, and author of Do or Die, has created 20/20, the world's first narrative live-action short film shot with Google Glass. The five-minute movie, which ...

Jeff Bezos: the king of content

Wednesday, December 28th, 2011

Jeff Bezos wants Earth's biggest online retailer to become the world's mightiest content publisher and distributor.  In a recent interview with Steven Levy of Wired, Bezos shared how Amazon is creating a web content powerhouse through an a three-pronged, interlocking approach that encompasses the Kindle, Amazon Web Services, and publishing ...

“Do or Die”: tough medicine for the CMO

Monday, December 19th, 2011

Marketers need to shift their focus from saying things about their brands to creating great products and experiences that will make people love their brands. That's what Clark Kokich believes. Clark, chairman of Razorfish, is the author of Do or Die, a new book that challenges marketers to rethink the way ...

Build your brand with your Twitter profile

Sunday, June 5th, 2011

Most executives on Twitter rely on boring personal profiles that say little about them beyond their titles. And yet your Twitter profile is an opportunity to build your personal brand and humanize your company (even if your account is personal).  Here are three executives who get it right: 1. Clark Kokich The ...