Tag Archives: Cirque du Soleil

Cirque du Soleil: too much LOVE

While I was shopping for blue jeans at Target this weekend, I came across a surprising find: official T shirts from the Beatles Cirque du Soleil LOVE show on sale for $12.99, and wedged like excess stock on a rack … Continue reading

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Old bands, great brands shine in 2010

There seems to be no end to the merchandising of so-called legacy rock stars, and 2010 was no exception: In February the ghost of Elvis returned to Las Vegas with the opening of Cirque du Soleil Viva ELVIS. The Rolling … Continue reading

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Big experiences come in small packages

I’m always hearing about how retailers like Bass Pro Shops and American Girl are the masters of building a brand through a great experience. Instead of peddling merchandise on bland-looking racks in its stores, American Girl creates a fun destination … Continue reading

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Big experiences come in small packages

I’m always hearing about how retailers like Bass Pro Shops and American Girl are the masters of building a brand through a great experience. Instead of peddling merchandise on bland-looking racks in its stores, American Girl creates a fun destination … Continue reading

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