Tag Archives: Chicago Tribune

Using social media to build your personal brand

Your personal brand is like your writing style: you have one even if you don’t know it. So you might as well figure out how to develop your brand to your advantage. Personal branding was the focus of a November … Continue reading

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Tornadoes are sexy beasts

My, how the tornado has become a sexy brand. This morning, I visited Weather.com to find out what kind of day May 10 was bringing to Chicago (always a giant question mark). I was hit smack in the face with … Continue reading

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