Tag Archives: Charlene Li

How to create an enchanting event

Ever since I read Guy Kawasaki’s book Enchantment, I have looked for products and services that meet Guy’s high standards for enchanting your customer. Last week, I found an enchanting experience in the form of the GSMI Blogging Strategies Summit. … Continue reading

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Crowdsourcing Charlene Li’s new book

Conventional wisdom says that you cannot write a book by committee.  Charlene Li of Altimeter Group is trying to dispel that idea, to some degree. As she’s researched and written her forthcoming book Open, Charlene has relied on her blog … Continue reading

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Digital Darwinism at Cannes

Is there such a thing as a digital brand? Joe Crump certainly thinks so. Joe is an executive in the strategy practice of Avenue A | Razorfish, my employer. On June 21 at the Cannes International Advertising Festival, Joe will … Continue reading

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Digital Darwinism at Cannes

Is there such a thing as a digital brand? Joe Crump certainly thinks so. Joe is an executive in the strategy practice of Avenue A | Razorfish, my employer. On June 21 at the Cannes International Advertising Festival, Joe will … Continue reading

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Two lessons from the Avenue A | Razorfish Client Summit

On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of the art in digital marketing. … Continue reading

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Two lessons from the Avenue A | Razorfish Client Summit

On May 14-15, I helped my employer Avenue A | Razorfish organize its 8th annual Client Summit in New York. Each year at this event, company executives, guest speakers, and clients discuss the state of the art in digital marketing. … Continue reading

Posted in Marketing | Tagged , , , , , , , , , , , , , , | 2 Comments