Tag Archives: Castello Cavalcanti

When Advertising Becomes Art

Advertising can sneak up on you in the most unexpected ways. Recently I visited the Minneapolis Institute of Art for the simple pleasure of discovering art. For hours, my family and I got lost in an exploration of well curated … Continue reading

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Prada and Kenzo: Brands as Entertainers

Brands often think of content marketing as the art of being useful. Betty Crocker teaches us how to cook through the iconic Betty Crocker Cookbook. Verizon publishes useful ideas about apps through its Recapp blog. But content marketing can also … Continue reading

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