Carnival & Delta monetize their Facebook fans

Tuesday, August 24th, 2010

Recently Carnival Cruise Lines and my employer Razorfish announced the launch of a new Facebook application that makes it possible for people to collaborate with their social network to plan vacation cruises. Cruise enthusiasts can explore different types of vacation options and involve their Facebook friends in the planning and ...

Have you embraced immersive marketing?

Thursday, November 22nd, 2007

Forrester Research analyst Shar VanBoskirk recently asked whether the future of marketing might be "immersive marketing," or creating an all-encompassing brand experience across any channel where the consumer lives. The answer is a definitive yes. My employer Avenue A | Razorfish completed a Digital Consumer Behavior Study in 2007 ...

Carnival calling

Friday, November 2nd, 2007

Carnival Cruise Lines once again shows why it's the travel industry's most savvy marketer. In July 2007, Carnival worked with my employer Avenue A | Razorfish to launched Funship Island, an immersive world where you can get a virtual taste of a real Carnival vacation experience, such as sliding ...