Tag Archives: Buzzfeed

7 Ways to Make a Content Junkie Cry

I am a content junkie. I read, watch, and listen to anything. The New Yorker, Vice, Rolling Stone, my daughter’s Instagrams, or Vine selfies from people I don’t even know: everything is fair game to be consumed at my all-you-can-eat … Continue reading

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Why You Need to Hustle Content: A Lesson from The New York Times Innovation Report

The recently leaked New York Times Innovation report has become required reading because the document provides a candid snapshot of a legendary brand struggling to embrace the realities of running a business in the digital era. In unsparing language, the … Continue reading

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How Internet Pranksters Such as Elan Gale and Randy Liedtke Take Advantage of Our “Me, Too, Me, First” Culture

Truth is the first casualty in the digital war for attention. Throughout 2013, a rash of hoaxes perpetuated online have reminded us of the fragile nature of credibility in the digital world. So many attention-grubbing pranksters have hijacked digital media … Continue reading

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Gini Dietrich Discusses Content Marketing in 2014 and Beyond

What does the future of content marketing look like? According to Gini Dietrich, founder and CEO of Arment Dietrich, succeeding with content in 2014 and beyond means being visionary, practicing brand journalism, embracing native advertising, and telling employee stories.  The … Continue reading

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Lady Gaga Gives Her Fans a Visual Hashtag with “Applause”

With the release of her new single, “Applause,” Lady Gaga has served a visual feast to the news media. On August 12 she conspicuously wore Kabuki-inspired face paint while making the rounds in Los Angeles to promote the first single … Continue reading

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Ford: Crisis Management Done Right

Corporations are fond of saying “Our people make a difference.” Sometimes your people make all the difference to your brand, as Ford has shown through the way it has weathered a painful and highly visible PR crisis. As has been … Continue reading

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