Tag Archives: Budweiser

When Brands Mess with Our Emotions

Jess Goulart of BTRtoday¬†recently asked me how I think branding has changed over the years. I told her that although businesses are sharing their brand stories in more inventive ways than ever before, some of the traditional elements of a … Continue reading

Posted in Marketing | Tagged , , , | Leave a comment

The Art of Co-Branding

On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding ¬†— or sharing your own brand with an outside brand — is an increasingly … Continue reading

Posted in Agencies, Celebrities, Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment