Tag Archives: Bruce Springsteen

5 Customer Experience Lessons from Rolling Stone’s 50 Greatest Live Acts Now

If you want to improve your customer experience, read the recently published Rolling Stone overview of the 50 greatest live acts now. The best live acts do something all brands aspire to do: create an experience that make their fans … Continue reading

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Memorable Album Covers: The Sensual Soul of “Al Green’s Greatest Hits”

Al Green oozes playful sensuality on the cover of Al Green’s Greatest Hits. The album was a popular summation of his career when it was released in April 1975, showcasing his sweet, aching voice on songs such as “Let’s Stay … Continue reading

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A Band of Brothers “Born to Run”

We remember Bruce Springsteen and Clarence Clemons as being both kindred spirits and successful band mates. And the album cover of Born to Run captures the essence of their story as we’ve learned it.┬áBorn to Run, profiled here for my … Continue reading

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5 Marketing Lessons from the 121212 Concert for Sandy Relief

Rock concerts for causes have come a long way since George Harrison and Ravi Shankar organized the Concert for Bangladesh in 1971 and raised $250,000 to help refugees in war-torn Bangladesh. The Concert for Bangladesh was an untelevised rock show … Continue reading

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Old bands, great brands shine in 2010

There seems to be no end to the merchandising of so-called legacy rock stars, and 2010 was no exception: In February the ghost of Elvis returned to Las Vegas with the opening of Cirque du Soleil Viva ELVIS. The Rolling … Continue reading

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Let us now praise old rock and rollers

On September 16, B.B. King turned 83, just weeks after releasing his latest recording, the well received One Kind Favor, and on the same day, 59-year-old Lindsey Buckingham blessed us with Gift of Screws, thus continuing a run of great … Continue reading

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Let us now praise old rock and rollers

On September 16, B.B. King turned 83, just weeks after releasing his latest recording, the well received One Kind Favor, and on the same day, 59-year-old Lindsey Buckingham blessed us with Gift of Screws, thus continuing a run of great … Continue reading

Posted in Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , | 6 Comments