5 Customer Experience Lessons from Rolling Stone’s 50 Greatest Live Acts Now

Thursday, August 8th, 2013

If you want to improve your customer experience, read the recently published Rolling Stone overview of the 50 greatest live acts now. The best live acts do something all brands aspire to do: create an experience that make their fans want to come back for more. It's a simple formula ...

Memorable Album Covers: The Sensual Soul of “Al Green’s Greatest Hits”

Wednesday, June 12th, 2013

Al Green oozes playful sensuality on the cover of Al Green's Greatest Hits. The album was a popular summation of his career when it was released in April 1975, showcasing his sweet, aching voice on songs such as "Let's Stay Together." Most greatest hits packages are nothing more than blatant ...

A Band of Brothers “Born to Run”

Saturday, March 2nd, 2013

We remember Bruce Springsteen and Clarence Clemons as being both kindred spirits and successful band mates. And the album cover of Born to Run captures the essence of their story as we've learned it. Born to Run, profiled here for my series on memorable album covers, endures because the cover expresses the ...

5 Marketing Lessons from the 121212 Concert for Sandy Relief

Tuesday, December 18th, 2012

Rock concerts for causes have come a long way since George Harrison and Ravi Shankar organized the Concert for Bangladesh in 1971 and raised $250,000 to help refugees in war-torn Bangladesh. The Concert for Bangladesh was an untelevised rock show (actually two of them) witnessed by 40,000 people in Madison ...

Old bands, great brands shine in 2010

Friday, December 17th, 2010

There seems to be no end to the merchandising of so-called legacy rock stars, and 2010 was no exception: In February the ghost of Elvis returned to Las Vegas with the opening of Cirque du Soleil Viva ELVIS. The Rolling Stones owned the month of May with a heavily promoted re-issue of ...

Let us now praise old rock and rollers

Wednesday, September 17th, 2008

On September 16, B.B. King turned 83, just weeks after releasing his latest recording, the well received One Kind Favor, and on the same day, 59-year-old Lindsey Buckingham blessed us with Gift of Screws, thus continuing a run of great music created by rock, country, and blues musicians who could ...