Fyre Festival Debacle Shows the Difference between Marketing and Branding

Friday, April 28th, 2017

The Fyre Festival has become the train wreck you can't ignore. The event organizers, rapper Ja Rule and entrepreneur Billy McFarland, promised attendees "two unforgettable weekends of mystery and music" with acts such as Blink-182 and Major Lazer appearing on a private island in the Exumas April 28-30 and then ...

Empathy at Trader Joe’s

Thursday, April 14th, 2016

In X: The Experience When Business Meets Design, Brian Solis asserts that experience is the new brand, and he devotes an entire book discussing how companies can create "memorable moments for your customers through every encounter they have with your brand -- all day, every day." He says that customers want ...

Rihanna and Samsung Create an “Anti” Moment

Sunday, January 31st, 2016

Rihanna's Anti went platinum in 15 hours. But before you think, "albums are back!" bear in mind a big caveat: Samsung bought one million copies of the album and gave them away. For Rihanna and Samsung, Anti going platinum is not about record sales -- it's about creating a moment ...

Billy Corgan, Brian Solis, and the personal touch at SXSW

Thursday, March 15th, 2012

My experience at SXSW Interactive this week was marked by catching up with friends, a massive amount of networking, very little sleep, and some inspirational content, most notably the Billy Corgan/Brian Solis session about Corgan's uneasy relationship with a music-buying public that (in Corgan's view) uses social media to attack artists ...