Build your brand with your Twitter profile

Sunday, June 5th, 2011

Most executives on Twitter rely on boring personal profiles that say little about them beyond their titles. And yet your Twitter profile is an opportunity to build your personal brand and humanize your company (even if your account is personal).  Here are three executives who get it right: 1. Clark Kokich The ...

How Best Buy evolves its brand

Wednesday, October 20th, 2010

How do you keep evolving the brand for a $49 billion retailing giant? At Best Buy, keeping the company brand fresh starts with the vision of CEO Brian Dunn, who addressed 650 Razorfish clients and employees at the 10th Annual Razorfish Client Summit. At the Client Summit (which I organized), my ...