Gini Dietrich Discusses Content Marketing in 2014 and Beyond

Friday, October 18th, 2013

What does the future of content marketing look like? According to Gini Dietrich, founder and CEO of Arment Dietrich, succeeding with content in 2014 and beyond means being visionary, practicing brand journalism, embracing native advertising, and telling employee stories.  The co-author of Marketing in the Round and publisher of the ...

We are all content hustlers

Sunday, August 7th, 2011

It’s ironic Google+ allowed the digital elites such as Chris Brogan early access to Google+ while asking corporations to hold off creating brand profiles. Just about everyone I know on Google+ (including me) uses the social platform to hustle their own content as well as any corporation could. We are all ...