How do you build a digital brand?

Thursday, August 13th, 2009

How do you build a digital brand -- one that lives up to digital's potential for immersion and personalization?   The following two recent Razorfish client launches highlight the roles of creativity and technology -- and demonstrate some of the nuances of branding the digital way. Billboard Billboard posed an interesting challenge ...

Avenue A | Razorfish Unveils Top 10 Digital Brands

Saturday, June 21st, 2008

| View | Upload your own In a previous blog post, I mentioned that my Avenue A | Razorfish colleague Joe Crump was going to discuss "Digital Darwinism" at the Cannes International Advertising Festival on June 21. Today I'm making available to you his final presentation courtesy of SlideShare. ...

Digital Darwinism at Cannes

Wednesday, June 18th, 2008

Is there such a thing as a digital brand? Joe Crump certainly thinks so. Joe is an executive in the strategy practice of Avenue A | Razorfish, my employer. On June 21 at the Cannes International Advertising Festival, Joe will unveil the top 10 digital brands based on ...