Can U2 Be Cool Again?

Thursday, December 29th, 2016

U2 has something in common with its corporate partner Apple: they both make a lot of money. And they both struggle to be cool. U2 earns gigantic paydays with high-profile concert tours that appeal to its Baby Boomer fan base. According to Forbes, U2 was one of the highest paid musical ...

Apple Pays Dearly for U2’s “Free” Music

Friday, September 12th, 2014

Photo credit: Marcio Jose Sanchez, AP Let's get something straight: U2 did not give away its new album, Songs of Innocence. To be sure, if you have iTunes, on September 9 you received a free copy (without asking for it) of Songs of Innocence. But Apple paid U2 an undisclosed amount ...

How Louis Vuitton Appeals to Upscale Baby Boomers with Music

Wednesday, October 9th, 2013

Louis Vuitton knows how to target an audience with rock celebrities. The iconic luxury brand is working with another iconic brand, David Bowie, to produce the second television spot ever aired in the company's 160-year history. The ad, an installment in Louis Vuitton's "L'Invitation au Voyage" series, will feature the ...