The Art of Co-Branding

Tuesday, May 7th, 2013

On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding  -- or sharing your own brand with an outside brand -- is an increasingly popular way for celebrities like Justin Timberlake and major corporations ...

You’re a fine DJ, Mr. President

Saturday, January 28th, 2012

I've often said that brands are the new DJs because of the exposure they can give to musicians through the commercial use of their songs. And it turns out that the president of the United States can be one, too. Sales of Al Green's "Let's Stay Together" have increased 490 ...