Tag Archives: BlackBerry

The Art of Co-Branding

On May 7, music mogul Jermaine Dupri and I were fortunate to have a byline published in Fast Company concerning four tips for successful co-branding. Co-branding  — or sharing your own brand with an outside brand — is an increasingly … Continue reading

Posted in Agencies, Celebrities, Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

You’re a fine DJ, Mr. President

I’ve often said that brands are the new DJs because of the exposure they can give to musicians through the commercial use of their songs. And it turns out that the president of the United States can be one, too. … Continue reading

Posted in Entertainment, Marketing, Music, Social media, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment