Why Winning with Digital Is Like Making a Movie

Tuesday, October 28th, 2014

Mastering digital business is a lot like making a movie: you need to assemble a network of experts instead of trying to do it all yourself. Embracing an ecosystem to create customer value was the main take-away of Level Up: The Next Challenge in Digital Mastery, a presentation by Bill ...

Forrester Research Welcomes You to the Digital Revolution

Tuesday, November 5th, 2013

It feels like 1999 all over again at the 2013 Forrester Research eBusiness & Channel Strategy Forum, whose theme is "Lead the Digital Business Revolution." About 750 attendees from big brands like Southwest Airlines are coming to grips with a wily consumer who uses digital to disrupt entire industries, just ...