Tag Archives: BeyondCurious

Apple and Disney Launch and Learn with Wearables

Apple has some work to do with the Apple Watch. Early adopters are criticizing the new wearable for a host of problems, including limited battery life. In other words, development is progressing on schedule. Apple is breaking into a nascent … Continue reading

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Show — Don’t Tell

Unveiling a new logo is like telling a joke: if you have to explain it, you’ve lost your audience already. That’s why I like the approach that innovation consultancy BeyondCurious took recently in sharing its new logotype. Instead of publishing … Continue reading

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How Robert Plant Reinvented Himself

One of the consequences of fame is being pigeonholed. McDonald’s is so well known for serving burgers, fries, and milkshakes that the fast-food giant has struggled to become a credible alternative for salads and smoothies. Sean Connery found it difficult … Continue reading

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